GFM Network News

It looks like a Costco in your neighbourhood but this one is in Madrid. When it started selling Canadian beef, officials from the Trade Commissioner Service office were on hand to celebrate the occasion. Pictured are trade commissioners Maximo Hurtado and Karen Kennedy, who are flanking Astrid Sveinsdóttir, CEO of Astrra International, a logistics company in Madrid specializing in meat shipments.

Here’s the beef — it’s on Costco shelves in Madrid and that’s a big win

A Canadian beef deal in Spain raises hope the battle for European access is paying off

Reading Time: 5 minutes You might expect to pay $30 for a steak at a restaurant. But at the supermarket meat counter? Not so much. However, Costco customers in Madrid haven’t balked at paying those sorts of prices since the chain began carrying Canada AAA rib-eyes in November. “As a Canadian consumer walking into the grocery store, I don’t […] Read more

Up and down is becoming the norm for Canadian beef producers

Up and down is becoming the norm for Canadian beef producers

Demand for beef is strong and prices have been good for cow-calf producers, but the market is increasingly volatile

Reading Time: 3 minutes The markets can be a roller-coaster, but one thing is for sure — the Canadian cattle herd is not expanding. “Heifer retention numbers are not enough to drive any expansion across Canada,” Brian Perillat, manager/senior analyst with Canfax said at the recent Canadian Beef Industry Conference. Fewer cattle are being shipped south of the border […] Read more


Market access, income supports come with Trans-Pacific pact

Canada’s federal government has pledged a suite of compensation programs for supply-managed dairy, poultry and egg sectors, against what it promises will be a mousehole in Canada’s tariff wall. Federal officials on Monday confirmed negotiations have concluded on the multilateral Trans-Pacific Partnership, now billed as “the largest, most ambitious free trade initiative in history.” The […] Read more

(Canada Beef Inc. photo)

Higher U.S. beef prices ahead as grills fire up, imports cool down

Chicago/Wellington | Reuters –– Record-high U.S. beef prices will likely climb even higher this summer just as Australia and New Zealand imports dwindle under an extended drought in those countries and demand for steaks in the U.S. rises. Both countries were among the top three exporters of beef to the U.S. last year as New […] Read more

There are a lot of opportunities for beef producers on the horizon, 
says futurist Bob Treadway.

Futurist to beef producers: Global trends are your friends

Bob Treadway says global demand should stay strong and 
sustainable beef is a winner, but COOL won’t be solved for a while

Reading Time: 2 minutes It’s a good time to be a beef producer, but keep an eye on long-term trends. That’s the message futurist Bob Treadway brought to the Alberta Beef Industry Conference last month. “I think there’s a bright future ahead. In the animal protein sector, I think you’re where the crop producers were six years ago,” he […] Read more

The announcement of the new Canadian Beef Centre of Excellence drew a crowd of officials. From left to right: Canada Beef president Rob Meijer, directors Mike Kennedy and Jack Hextall, chair Chuck MacLean, Western Economic Diversification Minister Michelle Rempel, Agriculture Minister Gerry Ritz, and director Jennifer MacDonald. Director Willie van Solkema and Red Deer MP Earl Dreeshen are at the rear.

New centre to boost profile of Canadian beef

The $3.8-million facility in Calgary aims to ‘bring the brand to life’

Reading Time: < 1 minute A new Centre of Excellence is going to do for beef what Cigi has done for grains and oilseeds, says the president of Canada Beef. “I’ve always been high on Cigi — the folks there have done a tremendous job of ensuring Canadian grains have strong international recognition,” said Rob Meijer. Over the last four […] Read more