inside a McDonald's restaurant

McDonald’s sustainable beef pilot moves into high gear

Fast-food giant has a long list of ‘indicators’ and is seeking producers 
ready to prove they’re good stewards

Reading Time: 5 minutes Updated Mar. 16, 2015 for clarification: This story states below (paragraph six) that the indicators for the verified sustainable initiative are scored from 1 (poor) to 5 (excellent). In fact, McDonald’s Canada is still developing the terms that go with the scoring system. In its presentation at the Alberta Beef Industry Conference, an example was given […] Read more