GFM Network News


If properly designed and maintained, older pens and handling facilities generally don’t need upgrades for sustainable beef certification.

Your facilities don’t have to be fancy to be good

Certification for sustainable beef requires having proper handling facilities, but most ranches have those

Thinking of producing certified sustainable beef, but worried your cattle-handling equipment is not up to standards? Don’t fret. “At entry level, if you have cattle it’s pretty hard not to have facilities that are working,” said rancher Stephen Hughes. The third-generation Longview rancher has been part of the Certified Sustainable Beef Production (CRSB) initiative right […] Read more

Having a set of measurable procedures and standards for sustainable beef makes Canada a global leader in the production of humane, environmentally friendly beef, says Fawn Jackson, executive director of the Canadian Roundtable for Sustainable Beef.

World’s first verified sustainable beef plan is ready to roll

It’s taken two years of work and looks much like McDonald’s pilot, 
but its creators say it’s a historic step forward

After two years of consultations and review, the Canadian Roundtable for Sustainable Beef has rolled out the official list of procedures and standards for producing beef in a humane, environmentally friendly way. And while the Certified Sustainable Beef Framework looks a lot like the one developed for McDonald’s 2014 pilot project, its launch is historic, […] Read more


Public input sought on sustainable beef indicators

Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more

Iconic photos like this one have given Canadian beef a strong global image, and the almost completed sustainable beef program aims to back that up with hard data.

Canada ready to make ‘bold statement’ with sustainable beef program

After years of effort and unprecedented industry collaboration, 
a national sustainable beef program is poised for rollout

The long process to create a Canadian ‘sustainable beef’ program is nearing the finish line. “We will be launching in December a national framework — this is go time,” said Cherie Copithorne-Barnes, a Calgary-area rancher and chair of the Canadian Roundtable for Sustainable Beef. The effort to make Canada a world leader in producing cattle […] Read more


Keeping close tabs on the movement of cattle, visitors to your farm, and use of antimicrobials are all becoming increasingly important.

Put antimicrobials, traceability, and biosecurity on your to-do list

All three areas are undergoing changes that producers should be aware of, 
says the Canadian Cattlemen’s Association

There are things that beef producers need to look out for in the coming months when it comes to herd health and biosecurity. “We do know that there are changes in play that will require all medically important antimicrobials to become prescription only,” said Rob McNabb, general manager of the Canadian Cattlemen’s Association. Some medically […] Read more

Roundtable for Sustainable Beef wants your input

The Canadian Roundtable for Sustainable Beef is seeking feedback on its sustainability indicators for beef processing to ensure sustainability challenges and opportunities for this sector are addressed. The indicators reflect what will be measured to verify sustainable practices. The consultation runs until Aug. 29, and a link can be found on the home page of […] Read more


The quest to find concrete ways to measure the sustainability of Canadian beef production began in 2015.

One last chance to comment on sustainable beef ‘indicators’

The indicators are ways to measure 
objects such as ecosystem health and animal welfare

The Canadian Roundtable for Sustainable Beef is seeking feedback on its revised “sustainability indicators” for beef production in Canada. The indicators are ways to measure sustainability objectives — such as ecosystem health and animal health and welfare. For example, one of the objectives is to maintain or enhance grasslands, pastures, and native ecosystems. Some of […] Read more

Keeping land in grass has a side benefit

Young beef producers need affordable access to grassland 
if the industry is going to grow

The beef industry has been struggling to retain and attract new producers while the average age of farmers, at 54, keeps creeping up. The next generation of cattle producers might be looking for something different. The Canadian Roundtable for Sustainable Beef (CRSB) released the National Beef Sustainability Assessment and Strategy this fall. The industry garnered […] Read more


There was thunderous applause when Cameron Bruett said Canada leads the world in the effort to produce sustainable beef, but the JBS official also said the beef sector still faces many challenges.

Sustainable beef is ‘an incredible opportunity’

Canada’s beef sector leads the world when it comes to 
sustainability and needs to tell that story, says Cameron Bruett

It’s time for the beef industry to speak up and explain itself to its detractors and the people who don’t understand it. “I become very frustrated when I see media and activists attacking the global beef industry,” Cameron Bruett, head of corporate affairs and sustainability with JBS USA, said at last month’s Canadian Beef Industry […] Read more

Emily Murray, general manager of the Cargill burger patty plant in Spruce Grove, and Andrew Brazier, director of the worldwide supply chain with McDonald’s Corporation, both presented the results of McDonald’s global pilot project.

‘Sustainable’ beef pilot a success, but job isn’t done yet

McDonald’s pilot is complete, but now the Canadian beef industry has to create and implement its own standards

After being the first to source and track “verified sustainable” beef for McDonald’s, the Canadian cattle industry has a new challenge — create its own standards that all of its buyers can use. The wrap-up event drew more than 300 ranchers and industry players to celebrate the accomplishment — a sharp contrast to the quiet, […] Read more