GFM Network News

McDonald’s is using this graphic to explain what ‘verified sustainable’ beef means and how it is produced. 
Cargill has been slaughtering and processing all the cattle in the Canadian Beef Sustainability Acceleration pilot.

McDonald’s move to label its burgers as sustainable hailed as a milestone

Initiative is a global first and opens the door for more cattle producers to be paid for their stewardship

McDonald’s Canada will soon be serving burgers made from certified sustainable beef — and that’s a major win for the country’s cattle sector, say farm leaders. “The big thing about this is the world is going in this direction because of consumer demand,” said Bob Lowe, vice-chair of the Canadian Cattlemen’s Association and a member […] Read more

A pilot program to promote sustainable beef has convinced her family to purchase more cattle produced that way for its feedlot, said Karleen Clark 
(second from left). She operates KCL Cattle Company with (left to right) husband Jared; Tanner and Celia Granberg (Clark’s sister); and their parents 
Les and Lisa Wall.

Producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more

If properly designed and maintained, older pens and handling facilities generally don’t need upgrades for sustainable beef certification.

Your facilities don’t have to be fancy to be good

Certification for sustainable beef requires having proper handling facilities, but most ranches have those

Thinking of producing certified sustainable beef, but worried your cattle-handling equipment is not up to standards? Don’t fret. “At entry level, if you have cattle it’s pretty hard not to have facilities that are working,” said rancher Stephen Hughes. The third-generation Longview rancher has been part of the Certified Sustainable Beef Production (CRSB) initiative right […] Read more

Having a set of measurable procedures and standards for sustainable beef makes Canada a global leader in the production of humane, environmentally friendly beef, says Fawn Jackson, executive director of the Canadian Roundtable for Sustainable Beef.

World’s first verified sustainable beef plan is ready to roll

It’s taken two years of work and looks much like McDonald’s pilot, 
but its creators say it’s a historic step forward

After two years of consultations and review, the Canadian Roundtable for Sustainable Beef has rolled out the official list of procedures and standards for producing beef in a humane, environmentally friendly way. And while the Certified Sustainable Beef Framework looks a lot like the one developed for McDonald’s 2014 pilot project, its launch is historic, […] Read more

Public input sought on sustainable beef indicators

Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more

Iconic photos like this one have given Canadian beef a strong global image, and the almost completed sustainable beef program aims to back that up with hard data.

Canada ready to make ‘bold statement’ with sustainable beef program

After years of effort and unprecedented industry collaboration, 
a national sustainable beef program is poised for rollout

The long process to create a Canadian ‘sustainable beef’ program is nearing the finish line. “We will be launching in December a national framework — this is go time,” said Cherie Copithorne-Barnes, a Calgary-area rancher and chair of the Canadian Roundtable for Sustainable Beef. The effort to make Canada a world leader in producing cattle […] Read more

Keeping close tabs on the movement of cattle, visitors to your farm, and use of antimicrobials are all becoming increasingly important.

Put antimicrobials, traceability, and biosecurity on your to-do list

All three areas are undergoing changes that producers should be aware of, 
says the Canadian Cattlemen’s Association

There are things that beef producers need to look out for in the coming months when it comes to herd health and biosecurity. “We do know that there are changes in play that will require all medically important antimicrobials to become prescription only,” said Rob McNabb, general manager of the Canadian Cattlemen’s Association. Some medically […] Read more

Roundtable for Sustainable Beef wants your input

The Canadian Roundtable for Sustainable Beef is seeking feedback on its sustainability indicators for beef processing to ensure sustainability challenges and opportunities for this sector are addressed. The indicators reflect what will be measured to verify sustainable practices. The consultation runs until Aug. 29, and a link can be found on the home page of […] Read more

The quest to find concrete ways to measure the sustainability of Canadian beef production began in 2015.

One last chance to comment on sustainable beef ‘indicators’

The indicators are ways to measure 
objects such as ecosystem health and animal welfare

The Canadian Roundtable for Sustainable Beef is seeking feedback on its revised “sustainability indicators” for beef production in Canada. The indicators are ways to measure sustainability objectives — such as ecosystem health and animal health and welfare. For example, one of the objectives is to maintain or enhance grasslands, pastures, and native ecosystems. Some of […] Read more

Keeping land in grass has a side benefit

Young beef producers need affordable access to grassland 
if the industry is going to grow

The beef industry has been struggling to retain and attract new producers while the average age of farmers, at 54, keeps creeping up. The next generation of cattle producers might be looking for something different. The Canadian Roundtable for Sustainable Beef (CRSB) released the National Beef Sustainability Assessment and Strategy this fall. The industry garnered […] Read more