Key players at the news conference announcing the new company to deliver BIXS include (from left) Larry Thomas, national co-ordinator of BIXS; Rob McNabb, general manager of the Canadian Cattleman’s Association; Hubert Lau of ViewTrak, CEO of the new company; and Ted Power, president of ViewTrak. (Lee Hart photo)

New company set up to deliver BIXS livestock data system

A new company — a partnership between the Canadian Cattlemen’s Association (CCA) and livestock technology company ViewTrak — plans to bring the newborn unsteadiness of an information exchange network to a full gallop for all Canadian livestock sectors. The as-yet unnamed private company was formed to bring the CCA’s beef information exchange system, BIXS, to […] Read more

Beef advocacy program launches

Two courses help farmers and the public become advocates for the beef industry

Reading Time: 2 minutes CCA Beef advocacy Canada launched its live advocacy and education program at the recent Canadian Cattlemen’s association (CCA) annual general meeting. Canada Beef and the CCA, along with funding from the Alberta Livestock and Meat association (ALMA), have brought together industry partners to develop a comprehensive program that will walk future beef advocates through the entire […] Read more