Reading Time: 3 minutes Like it or not, it’s up to you, farmers. Producers must lead the line in the battle to convince consumers that GM crops, pesticides, and other ag technologies are good things, FarmTech attendees were told. “We in the ag sector have made a big mistake in not getting in front of this,” said Julie Borlaug, […] Read more
Farmers key in effort to win hearts and minds of consumers
American expert says the public tunes out scientists, so it’s up to producers to convince consumers that they produce safe, wholesome food
A new era of watchful food consumers
Consumers don’t just want to know more about how their food is produced — some want a very detailed report card
Reading Time: 3 minutes Last month, McDonald’s USA announced a “multi-faceted effort called ‘Our Food. Your Questions’” in which it invites people to submit their food questions via social media. “We’re proud of the food we serve our 27 million U.S. customers every day, yet we know people have unanswered questions,” said Kevin Newell, executive vice-president, chief brand and […] Read more
Cyber-Savvy Farmer
