In the absence of standardized labelling and certification programs for sustainability, it’s up to companies to build trust with consumers, says one veteran food marketer.

Honesty key in building public trust through food marketing

First responders can benefit from local livestock knowledge when disaster strikes

Reading Time: 3 minutes Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the Canadian Centre for Food Integrity. The report showed that 62 per cent of Canadians have concerns about misleading food labels and marketing. Instead of viewing this as a […] Read more

Made in Alberta food labelling program launched

Made in Alberta food labelling program launched

Reading Time: 2 minutes The province is giving $5 million to the Alberta Food Processors Association to launch and run a Made in Alberta food labelling program.  In a news release, the association and the government touted the program as both a way to boost the profile of makers of food products and help keep grocery dollars in the […] Read more


U.S. President Joe Biden tours a manufacturing lab at McHenry County College during a visit to northwest Chicago suburb Crystal Lake on July 7, 2021. (Photo: Reuters/Evelyn Hockstein)

Biden seeks to lift limits on U.S. farmer dealings with tractor makers, packers

Executive order to address corporate 'abuses of power'

Washington | Reuters — U.S. President Joe Biden wants to give that country’s farmers more power in negotiating the sale of livestock to big processors and in deciding who repairs their tractors, the White House said on Tuesday. The executive order, expected within days, will also address such competitive issues as delayed airline baggage, cellphone […] Read more

Where’s the beef? It’s in the upper righthand corner of the new edition of Canada’s Food Guide, in the section labelled ‘Eat protein foods.'

A plateful of advice offered in new national food guide

But that plate has less meat, more plant-based protein, and water is the ‘drink of choice’

Reading Time: 3 minutes “Don’t see a lot of meat or dairy!” That tweet from a University of Guelph food expert summed up the reaction of many farm groups in the country following the unveiling of the revamped Canada’s Food Guide. As expected, Health Canada’s new edition of the guide — last revised in 2007 — recommends Canadians eat […] Read more


An unsettling discovery via a cool summer treat

Who would have guessed that propylene glycol 
is a permitted ingredient in a food product?


Reading Time: 4 minutes Long warm days call for cool refreshing treats such as ice cream. One afternoon I was enjoying a milky bar — ignoring the calories and savouring the apparent goodness — when I glanced at the ingredients on the box. Sugar, fat, cholesterol in mind-numbing percentages were accepted — with a good dose of guilt. What […] Read more

CFIA looking for feedback on food labels, labelling

Reading Time: < 1 minute The Canadian Food Inspection Agency is seeking feedback on options to change food labels and the food labelling system. Specific options, such as revising the format of best before dates, expanding food class names (such as vegetable oil or flavour), and changing the required contact information for food dealers are proposed in an online survey […] Read more