Reading Time: 3 minutes You’ve heard of precision agriculture for growing your crop — but what about for selling it? “We like to think of our little company as precision ag from the marketing side,” said Nicole Rogers, CEO of Agriprocity. “We’re marketing more precisely and allowing those buyers to be more integrated.” Agriprocity was founded 18 months ago […] Read more
Precision agriculture for your marketing plan
As part of their marketing program for Canadian grain, Agriprocity targets food processors in emerging markets where they can’t grow their own grain
Want to sell food in Japan?
Application deadline is January 22
Reading Time: < 1 minute Alberta value-added food companies interested in the Japan market can send product samples and marketing materials with provincial government officials to FOODEX Japan. The March 8-11 event is the largest food and beverage trade show in the Asia-Pacific, attracting 3,000 companies and 77,000 visitors. As well, companies can apply to join a walking program that […] Read more
Farm-direct-marketing workshop on boosting profitability
Registration deadline of March 4!
Reading Time: < 1 minute An upcoming Explore Local workshop looks at marketing and pricing for profit. “This workshop looks at how you can use low cost, simple pricing, marketing and display tools to maximize sales and ramp up your business potential,” said Eileen Kotowich, farmers’ market specialist with Alberta Agriculture and Rural Development. The workshop will feature Jenny Berkenbosch, […] Read more
The four fallacies of sustainable food production
Intensive, large-scale production employing the latest technology is key to feeding a hungry world
Reading Time: 4 minutes The view that we need to change how we produce food in the name of sustainability has become ubiquitous in Canada and other developed countries. Indeed, spurred on by the perceptions of some consumers, the food industry has become keenly interested in how farmers produce food. They want to know about their carbon footprint; animal […] Read more
Speaker offers an “Inspired” approach to farm marketing
Reading Time: 2 minutes The “cluster group” marketing approach has many advantages, DFMC’s keynote speaker says. Don’t try to go it alone when marketing and promoting agri-tourism ventures. Form “cluster groups” instead. That’s the advice from Gwen Simpson, who operates Inspired Market Gardens, a herb, vegetable and flower farm at Carvel, west of Edmonton. She received a Best Practices […] Read more
Cyber-Savvy Farmer
