Reading Time: < 1 minute The Marketing Made Easy workshop takes place Nov. 5 in Calgary and Jan. 20 in Fort Saskatchewan. “This workshop examines selling products at Alberta-approved farmers’ markets and beyond,” said Delores Serafin of Alberta Agriculture and Forestry. “You will learn strategies for creating a lasting first impression, clearly identifying your target clients, and how to make […] Read more
Learn the ins and outs of direct marketing
Marketing Made Easy workshop in Calgary on Nov. 5
Bridging the producer-consumer divide
There are pros, cons, and frustrations when trying to deal with consumers who want it all when it comes to food
Reading Time: 3 minutes Consumers are watching you like never before. But relax — you can only do so much. That was one key message from a recent panel discussion on how farmers can connect with consumers. The sudden fascination with how food is produced is a “profoundly good thing,” said Mike von Massow, an associate professor at the […] Read more
The world is going online — and that includes the grocery store
Only a small percentage of people currently buy groceries online, but the sector is poised for explosive growth
Reading Time: 3 minutes Where do you buy your groceries? The answer to that question is getting more attention these days because more consumers now say they buy online. The growth of e-commerce has stretched beyond books, movies, parts and retro finds and is now filling the food basket. As folks shift to online buys it means an increase […] Read more
McDonald’s rolls out campaign thanking Canadian farmers
Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers
Reading Time: 2 minutes McDonald’s Canada wants Canadian farmers to know it couldn’t do it without them. The company has rolled out a new advertising campaign with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” The TV and online campaign emphasizes the whopping big quantities of its farm purchases. “We […] Read more
Opportunities abound in horticulture, says provincial specialist
The financial startup costs are typically lower and a host of information resources is available
Reading Time: 2 minutes More people are interested in a career in agriculture these days and horticulture offers many opportunities, says a commercial horticulture specialist. “Increased interest in local production as well as the desire to know where and how food is grown means more people are looking to get into agriculture and primary production,” said Dustin Morton. Horticulture […] Read more
Farm family weathers Mother Nature’s worst through diversification
Bowden farm has branched out from grain, cattle, and seed potatoes into agri-tourism and community-supported agriculture
Reading Time: 3 minutes In a bad year, the Great White Combine does a good chunk of the harvesting in Hailstorm Alley — a little pocket of central Alberta that sees more than its fair share of hail. And there have been more bad years than good in John Mills’ farming career. “I’ve been back on the farm for […] Read more
Schoepp: What’s a more important sector: oil or agriculture?
Take a comprehensive look at the facts and the answer is obvious
Reading Time: 4 minutes As we drove through the blueberry fields and cranberry bogs in southern B.C., I thought of economic generators. What, I wondered, was a bigger sustainable economic generator to our nation: oil or agriculture? An environmental scan of an industry must include the long-term effects on people and the planet. The structures that we employ for […] Read more
Open Farm Days: This is how you connect with consumers
Yes, there were questions about GMOs and hormones in meat, but the farm visitors were just ‘amazed’ by what they saw and learned
Reading Time: 4 minutes As farm leaders, Humphrey Banack and Kent Erickson are well aware that consumers are increasingly critical about how their food is produced. So they were expecting tough questions when they put up the ‘Come On In’ sign for this year’s edition of Alberta Open Farm Days. But that’s not what happened. “They were amazed at […] Read more
Cereal crop producers urged to take care
Reading Time: < 1 minute A new campaign is urging cereal producers to be vigilant about grain safety. Cereals Canada launched the Keep it Clean — Cereals campaign because of growing scrutiny of grain, said Cam Dahl, the organization’s president. “Canadian farmers consistently deliver high-quality safe food to consumers around the world,” said Dahl. There are a few steps that […] Read more
Get the scoop on agri-food with ‘Food News’
Reading Time: < 1 minute Food News is a monthly newsletter that provides Alberta’s agri-food industry with current events and programs to support its growth and help with diversification, competitiveness, and market readiness. It includes information on topics such as current events and workshops; training courses; export missions; missions to trade shows; industry support programs; regulatory updates from Health Canada […] Read more
Cyber-Savvy Farmer
