Reading Time: < 1 minute Initial results of a project to benchmark the sustainability of the Canadian beef industry will be presented this fall at its annual general meeting, the Canadian Roundtable for Sustainable Beef has announced. The group, set up last fall, now has a website and is encouraging those in the beef value chain — from producers and processors […] Read more
Beef sustainability benchmark study to be ready by fall
McDonald’s pilot could usher in overdue reforms
The fast-food giant’s bid to use only ‘sustainable beef’ may finally force the industry to share data and work together
Reading Time: 3 minutes Did A&W’s “better beef” campaign pop into your head when you read the front-page story on McDonald’s picking Canada for its first-ever “sustainable beef” pilot? Did you think, ‘Oh goodie, more paperwork.’ And, of course, you must have noted McDonald’s is not offering premiums for this program. That’s a point made repeatedly by senior company […] Read more
Canada picked for sustainable beef pilot
EXCLUSIVE: McDonald’s working with CCA on ambitious project to make Canada the first country to supply it with sustainable beef
Reading Time: 6 minutes McDonald’s has chosen Canada over Australia and Europe as the site of its first pilot project in its ambitious quest to serve only “sustainable beef” in its massive global restaurant empire, Alberta Farmer has learned. The exact terms of the pilot — or even a definition of sustainable — have yet to be finalized, but […] Read more
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