Following its U.S. arm’s move this spring, McDonald’s now plans to source only chicken raised without medically important antibiotics for its restaurants in Canada by the end of 2018. And Canada’s chicken producer group says the Canadian chain’s move dovetails with a direction the Canadian industry was headed already. “McDonald’s believes antibiotics have important benefits, […] Read more
McDonald’s Canada to tighten antibiotic policy for chicken
McDonald’s stock hits record high as turnaround takes hold
Reuters — McDonald’s Corp. shares hit an all-time high on Thursday after CEO Steve Easterbrook said a rebound in quarterly restaurant sales showed his turnaround plan is starting to work. Global sales at established restaurants were up a much better-than-expected four per cent in the third quarter, ending six straight quarters of flat or falling […] Read more
Subway shifting all U.S. meat supplies to no antibiotics, ever
Chicago | Reuters –– Sandwich chain Subway will start serving antibiotic-free chicken and turkey at its U.S. restaurants next year, and within the next nine years will stop selling any meat from animals given antibiotics, the company said Tuesday. Rivals such as Chipotle Mexican Grill and McDonald’s have announced similar supply-chain shifts, adding pressure on […] Read more
Consumers want sustainable beef, but defining that may be murky
CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more
Mission accomplished: McDonald’s sustainable beef on track for 2016
The fast-food giant expects to have 300 beef operations verified by spring — and then it will hand off the initiative to the beef sector
Reading Time: 4 minutes McDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability. “We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said […] Read more
McDonald’s to offer first-ever organic burger, in Germany
Reuters — McDonald’s will offer its first-ever 100 per cent organic beef hamburger for a limited time in Germany, as a growing number of global diners demand food that is more natural and less processed. From Oct. 1 to Nov. 18 McDonald’s will offer “McB” burgers, made with organic beef sourced from organic farms in […] Read more
McDonald’s cage-free egg pledge pressures farmers
Reuters — This month’s pledge by McDonald’s Corp. to phase out eggs laid by caged hens in its North American restaurants will increase competition for limited supplies of cage-free eggs. The ban, which follows similar moves by Burger King and food services company Sodexo, carries higher costs that may, at least initially, sting farmers. For […] Read more
McDonald’s investor wants it to cut antibiotics in all meats
Los Angeles | Reuters –– A McDonald’s Corp. shareholder group is renewing its call for the fast-food chain to stop buying any meat from animals raised with antibiotics vital to fighting human infections. The move from the Congregation of Benedictine Sisters of Boerne, Texas, comes amid growing concern from public health experts that the overuse […] Read more
Study alleges U.S. fast food still mostly raised on antibiotics
Los Angeles | Reuters –– Most large U.S. fast-food chains still serve meat from farm animals that have been routinely fed antibiotics, consumer groups said in a new report, which concluded that many companies have not yet laid out plans to curb the practice. Subway, Starbucks, KFC and Domino’s Pizza were among the industry leaders […] Read more
The new world of ‘sustainable’ beef
Rancher Cherie Copithorne-Barnes has dealt with the movers and the shakers in the sustainable beef movement – and they're not all the same
Reading Time: 5 minutes Who’s driving this bus? Amid ‘grocery wars,’ Jamie Oliver, ‘hormone free,’ Walmart, and a storm of related debate, this is the core question many producers and others in animal agriculture have about the new swath of expectations and ‘sustainability’ programs taking hold in the industry and the marketplace. One person with a unique, up-close perspective […] Read more
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