Reading Time: 2 minutes Consumers have been asking for it, and now the Canadian beef industry is one step closer to proving its sustainability. “We’re trying to find the impacts — both positive and negative — that come from beef production, from when an animal is born on the ground to when it becomes a kilogram of beef on […] Read more
Study aims to show beef is sustainable
Analysis will create a baseline for things like water use and carbon sequestration
McDonald’s ‘sustainable beef’ pilot project ramps up
Alberta visit of McDonald's global CEO signals a sea change in the beef industry
Reading Time: 3 minutes It’s full speed ahead for McDonald’s “verified sustainable beef” project. The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look. Recently appointed CEO Steve Easterbrook […] Read more
How the ‘verified sustainable beef’ process works
Reading Time: 2 minutes McDonald’s has started verifying producers, as part of its promise to start selling sustainable beef in 2016. Here’s what’s been happening on Alberta farms so far: Earlier this year, McDonald’s said it had a list of 40 “indicators” that will be used to rate a beef operation. The indicators — which cover areas such as […] Read more
McDonald’s reset to change structure, cut costs, boost franchises
Reuters — McDonald’s Corp.’s new CEO said on Monday he would reorganize business units, sell restaurants to franchisees and cut costs in a bid to turn the fast-food chain into a “modern, progressive burger company.” The anticipated video announcement by CEO Steve Easterbrook left investors hungry for specific details on how the world’s biggest restaurant […] Read more
Tyson to end use of human antibiotics in U.S. chickens by 2017
Chicago | Reuters –– Tyson Foods, the largest U.S. poultry producer, plans to eliminate use of human antibiotics in its chicken flocks by September 2017, one of the most aggressive timetables yet set by an American poultry company. The Arkansas-based chicken and meat company also said Tuesday it is working on ways to curtail such […] Read more
Guenther: McDonald’s sustainability goals to reach beyond beef
Farmers who want to keep supplying the world’s biggest quick-service restaurant chains can expect more scrutiny of their methods going forward. That’s because the chains’ customers appear to be looking for more sustainably-produced food — so companies such as McDonald’s in turn are looking for third-party verification to prove the ingredients they source make the […] Read more
KFC faces pressure after McDonald’s says no antibiotics in chicken
Los Angeles/Chicago | Reuters — KFC, the world’s largest chain of fried chicken restaurants, may face pressure from consumer and environmental groups to change how its poultry are raised after McDonald’s said it would switch to chicken raised without human antibiotics. McDonald’s will phase out chicken raised with antibiotics that are important to human health […] Read more
McDonald’s vows ‘modern’ makeover amid U.S. sales struggle
Reuters — McDonald’s on Monday vowed to remake itself as a “modern, progressive burger company” after aggressive competition from Chipotle Mexican Grill, Chick-fil-A and myriad “better burger” chains bit into U.S. restaurant sales last month. February ended the run of former CEO Don Thompson. His short tenure included 2014, when falling profit, revenue and traffic […] Read more
McDonald’s to ‘evaluate’ antibiotic use in Canadian chicken
The Canadian arm of fast-food giant McDonald’s isn’t yet moving to follow its U.S. counterpart’s plans to phase out use of certain antibiotics on chickens in its supply chain. The U.S. chain announced Wednesday it would move, over the next two years, to only purchase chicken “raised without antibiotics that are important to human medicine.” […] Read more
McDonald’s to phase out human antibiotics from U.S. chicken supply
Reuters — McDonald’s U.S. restaurants will gradually stop buying chicken raised with antibiotics vital to fighting human infections, the most aggressive step by a major food company to change chicken producers’ practices in the fight against dangerous “superbugs.” The world’s biggest restaurant chain announced on Wednesday that within two years, McDonald’s USA will only buy […] Read more
Cyber-Savvy Farmer
