Reading Time: < 1 minute Canada Beef launched its first brand series in Mexico City earlier this month. The agency hosted some of the country’s top chefs, as well as the business community, at the two-day event. “Mexico is an innovative culinary leader in beef and at the forefront of new and interesting flavours,” said Jorge Mendez, Canada Beef’s director […] Read more
Beef branding down in Mexico
Top chefs and the business community attend two-day event
Mexico trip generates sales
Reading Time: < 1 minute A market development mission to Mexico, focusing on food ingredients for human and animal consumption, is expected to generate $4 million in sales. Alberta Barley, the Alberta Food Processing Development Centre, and Cigi were among the participants in the recent five-day mission. It included informational and technical seminars on food ingredients and animal feed, and […] Read more
Global durum crops in good shape, for now
Winnipeg | CNS Canada — Since North America and Australia both produced poor-quality durum crops in 2014-15, all eyes are on Mexico, the U.S. desert, Europe and North Africa to come up with some higher-quality product. And so far, most crops in those areas look fairly good, Alan Hegemeier, a merchandiser with CHS Inc., said […] Read more
Cyber-Savvy Farmer
