Reading Time: 3 minutes The first half of 2020 was amazing for agriculture as Canadians were focused on food quality and security. Consumers were interested in being part of the solution and, at the very least, wanted more information about where their food came from. Local became in vogue and instead of standing in line at the checkout, many […] Read more
Tag Archives public trust
Opinion: We need to open the farm gate wide
Consumers want to see in, and farmers need to know what is happening beyond their operation
Grains sector backed to develop export rejection insurance
Code of practice for 'sustainable' crops also in works
The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more
Face the facts — trust trumps science for many consumers
And the key to building trust, says expert Charlie Arnot, is to show that farmers are transparent and share the same values as consumers
Reading Time: 4 minutes When it comes to talking about agriculture, a “just the facts” approach doesn’t cut it anymore. Attitudes towards the food industry have changed and those in agriculture have to adopt new tactics to reach out to consumers, said Charlie Arnot of the Center for Food Integrity. “People are fundamentally more skeptical about food than ever […] Read more
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