Reading Time: 4 minutes Glacier FarmMedia — Farmers who want to use social media should just be themselves. That was a main takeaway from a Jan. 17 social media panel discussion at AgDays in Brandon. The discussion, moderated by Filmore, Sask., grain farmer Sarah Leguee, featured three Canadian farmers with a serious social media game. Social media puts the […] Read more
Upping the farm’s social media game
Posting tips from farmers can put the farm in the right light online
Opinion: Getting into the farming mindset
Your frame of mind can contribute greatly to your success
Reading Time: 3 minutes I had some eye-opening conversations on generational differences when I spoke to farmers last fall for Country Guide’s Best Advice podcast series. Early in our conversations, I could tell what type of mindset each farmer had. They quickly shared how different they were from their parents in how they chose to operate. Not only were […] Read more
Is the foundation cracking on public trust?
Canadians trust farmers, but lack of farm knowledge can open chinks in that armour
Reading Time: 6 minutes Glacier FarmMedia – Rising food prices have been drawing the ire of the Canadian public, but the bulk of that frustration and anger is not directed at farmers. Not yet, at least. While food retailers are viewed unfavourably, according to the latest consumer trust survey results from the Canadian Centre for Food Integrity, farmers remain […] Read more
Honesty key in building public trust through food marketing
First responders can benefit from local livestock knowledge when disaster strikes
Reading Time: 3 minutes Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the Canadian Centre for Food Integrity. The report showed that 62 per cent of Canadians have concerns about misleading food labels and marketing. Instead of viewing this as a […] Read more
Anxiety over cost of food on the rise: CCFI
Food companies increasingly blamed for prices; farmers seen as highly trustworthy
When asked which life issues they were most concerned about, 54 per cent flagged the cost of food as a top concern—up from 51 per cent last year, the report said.
Canadians fret about food but not about those who produce it
Rising prices have sapped consumer confidence, but they still trust farmers, annual survey finds
Reading Time: 3 minutes Consumers still view farmers as the good guys and even more so when it comes to animal welfare. That’s according to the latest edition of an annual survey of Canadian attitudes toward the food system. “As far as the farmers, I trust that they are the best resource of the food system, always providing the […] Read more
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want and expect. Agriculture Minister Marie-Claude Bibeau on Thursday announced an $8 million, three-year funding envelope for the first of two streams of what’s now called […] Read more
Cyber-Savvy Farmer
