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Tag Archives public trust

Farmers need to lead in the food space by focusing on consumer trust and need, collaboration, and authentic representation.
Columns, From the Hip, Opinion

Opinion: We need to open the farm gate wide

Consumers want to see in, and farmers need to know what is happening beyond their operation

By
Reading Time: 3 minutes The first half of 2020 was amazing for agriculture as Canadians were focused on food quality and security. Consumers were interested in being part of the solution and, at the very least, wanted more information about where their food came from. Local became in vogue and instead of standing in line at the checkout, many […] Read more
A freighter is loaded with grain from a terminal at Vancouver’s Burrard Inlet. (Maxvis/iStock/Getty Images)
Crops, Markets

Grains sector backed to develop export rejection insurance

Code of practice for 'sustainable' crops also in works

By ,
The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more
woman shopping in a grocery aisle
News

Face the facts — trust trumps science for many consumers

And the key to building trust, says expert Charlie Arnot, is to show that farmers are transparent and share the same values as consumers

By
Reading Time: 4 minutes When it comes to talking about agriculture, a “just the facts” approach doesn’t cut it anymore. Attitudes towards the food industry have changed and those in agriculture have to adopt new tactics to reach out to consumers, said Charlie Arnot of the Center for Food Integrity. “People are fundamentally more skeptical about food than ever […] Read more

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