GFM Network News


Face the facts — trust trumps science for many consumers

And the key to building trust, says expert Charlie Arnot, is to show that farmers are transparent and share the same values as consumers

When it comes to talking about agriculture, a “just the facts” approach doesn’t cut it anymore. Attitudes towards the food industry have changed and those in agriculture have to adopt new tactics to reach out to consumers, said Charlie Arnot of the Center for Food Integrity. “People are fundamentally more skeptical about food than ever […] Read more