Having a set of measurable procedures and standards for sustainable beef makes Canada a global leader in the production of humane, environmentally friendly beef, says Fawn Jackson, executive director of the Canadian Roundtable for Sustainable Beef.

World’s first verified sustainable beef plan is ready to roll

It’s taken two years of work and looks much like McDonald’s pilot, 
but its creators say it’s a historic step forward

Reading Time: 4 minutes After two years of consultations and review, the Canadian Roundtable for Sustainable Beef has rolled out the official list of procedures and standards for producing beef in a humane, environmentally friendly way. And while the Certified Sustainable Beef Framework looks a lot like the one developed for McDonald’s 2014 pilot project, its launch is historic, […] Read more

In a video profiling Shoestring Ranch, Ian Murray describes the philosophy that drives management decisions at his operation.

First the cows, then the grass, and then the soil

Winner of top environmental award for cattle producers says stewardship is a journey that never ends

Reading Time: 2 minutes ‘Sustainable’ isn’t a word that finds a lot of favour with this year’s winner of one of the provincial farm sector’s leading environmental awards. “I prefer to use the word regenerative,” Ian Murray says in a video portraying the work he and wife Carman have done at Shoestring Ranch. “I don’t want our ranch to […] Read more


Roundtable for Sustainable Beef wants your input

Roundtable for Sustainable Beef wants your input

Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef is seeking feedback on its sustainability indicators for beef processing to ensure sustainability challenges and opportunities for this sector are addressed. The indicators reflect what will be measured to verify sustainable practices. The consultation runs until Aug. 29, and a link can be found on the home page of […] Read more



(Dave Bedard photo)

Study finds organic’s sustainability ‘context-dependent’

When weighed for sustainability, the purported benefits and costs of organic agriculture can actually “vary heavily” from case to case, a new University of British Columbia study finds. The UBC study, titled “Many shades of gray: The context-dependent performance of organic agriculture,” published Friday in the U.S. journal Science Advances, sets out to “systematically review […] Read more

cattle on a pasture

Keeping land in grass has a side benefit

Young beef producers need affordable access to grassland 
if the industry is going to grow

Reading Time: 2 minutes The beef industry has been struggling to retain and attract new producers while the average age of farmers, at 54, keeps creeping up. The next generation of cattle producers might be looking for something different. The Canadian Roundtable for Sustainable Beef (CRSB) released the National Beef Sustainability Assessment and Strategy this fall. The industry garnered […] Read more


‘Verified sustainable’ certification may one day join the iconic mountain shot as a 
selling point for Canadian beef.

Canadian ‘verified sustainable’ beef is still on the menu

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

Reading Time: 3 minutes It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more

The meaning of sustainability depends on your point of view

When you talk about sustainable agriculture, you need to look 
not just at the farm but what is happening all around it


Reading Time: 4 minutes Redefining sustainability Battered about like a mariner’s ship at sea, the “sustainable” world is getting frayed at the edges. It leaks the slow leak, one that was built in agriculture on the idealism of creating a pathway to consumers but rested on that assurance without producer reward. Certainly, the journey is worth examining as we […] Read more


Canadian vegetable growers say they need to meet changing demand for new crops such as sweet potato and bok choy.

Produce sector needs help with CFIA changes

Low margins in the industry leave little capacity to cover rising research costs if an existing formula is scrapped

Reading Time: 2 minutes Sweeping regulatory changes at the Canadian Food Inspection Agency and limited funds for research are among the challenges facing fruit and vegetable growers, says Ron Lemaire, president of the Canadian Produce Marketing Association. “The foundation for Canada’s fresh produce supply chain is made up of approximately 25,000 small-, medium- and large-size farms that produce vegetables, […] Read more

Young maintenance worker installing solar panels on rooftop

Green jobs in agriculture eligible for wage subsidy

Protecting and restoring ecosystems, reducing energy use, producing organic products 
and limiting greenhouse gases qualify for the program

Reading Time: < 1 minute Employers in the ag sector with an environmental focus are being urged to consider a program that subsidizes the salaries of new graduates by up to $13,500 per year. “Agriculture is a natural fit for this green jobs initiative,” says Portia MacDonald-Dewhirst, executive director of the Canadian Agricultural Human Resource Council. “Canada’s primary producers are […] Read more