Reading Time: < 1 minute The payment to producers fell slightly, but the sustainable beef pilot attracted a new restaurant chain and Ontario producers will soon be able to participate. The Canadian Beef Sustainability Acceleration pilot project, launched last fall, tracks cattle and beef produced under certified sustainability standards from ranch to retailer. In the latest quarter, more than one […] Read more
Sustainable beef pilot continues to expand
The program has a new customer and is poised to expand into Ontario
McDonald’s move to label its burgers as sustainable hailed as a milestone
Initiative is a global first and opens the door for more cattle producers to be paid for their stewardship
Reading Time: 2 minutes McDonald’s Canada will soon be serving burgers made from certified sustainable beef — and that’s a major win for the country’s cattle sector, say farm leaders. “The big thing about this is the world is going in this direction because of consumer demand,” said Bob Lowe, vice-chair of the Canadian Cattlemen’s Association and a member […] Read more
Producers can now take beef sustainability to the bank
Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in
Reading Time: 4 minutes Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more
A new dawn? Sustainable beef puts money in producers’ pockets
It’s only $10 a cow, but pilot marks the first time producers have been paid for their stewardship efforts
Reading Time: 4 minutes The first rubber-meets-the-road test of the years-long effort to make sustainable beef a paying proposition has been a success. After three months of testing, the Canadian Beef Sustainability Acceleration pilot project has shown that tracing certified sustainable cattle and beef through the supply chain is possible at current volumes. “It’s one of the first times […] Read more
Sustainable beef pilot passes first-quarter mark
The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional. The pilot’s first quarter “proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” Gurneesh Bhandal, […] Read more
Public input sought on sustainable beef indicators
Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more
Canada ready to make ‘bold statement’ with sustainable beef program
After years of effort and unprecedented industry collaboration, a national sustainable beef program is poised for rollout
Reading Time: 3 minutes The long process to create a Canadian ‘sustainable beef’ program is nearing the finish line. “We will be launching in December a national framework — this is go time,” said Cherie Copithorne-Barnes, a Calgary-area rancher and chair of the Canadian Roundtable for Sustainable Beef. The effort to make Canada a world leader in producing cattle […] Read more
Roundtable for Sustainable Beef wants your input
Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef is seeking feedback on its sustainability indicators for beef processing to ensure sustainability challenges and opportunities for this sector are addressed. The indicators reflect what will be measured to verify sustainable practices. The consultation runs until Aug. 29, and a link can be found on the home page of […] Read more
One last chance to comment on sustainable beef ‘indicators’
The indicators are ways to measure objects such as ecosystem health and animal welfare
Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef is seeking feedback on its revised “sustainability indicators” for beef production in Canada. The indicators are ways to measure sustainability objectives — such as ecosystem health and animal health and welfare. For example, one of the objectives is to maintain or enhance grasslands, pastures, and native ecosystems. Some of […] Read more
Where’s the beef? Increasingly, it’s in the premium product section
Leave the lower-end market to other meats and ‘come to terms’ with the global push to reduce meat consumption, says ‘Dr. Food’
Reading Time: 3 minutes The beef sector needs to position its meat as a premium product and forget about trying to duke it out with farmed fish and commercial chicken production, says one of the world’s best-known food-marketing experts. Fish and chicken are “the two big meats” because they have the best feed conversion ratios, David Hughes said at […] Read more
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