The agency that handles beef checkoffs once again has a new name.
“In the past, the handle for the organization managing the checkoff has bounced around a bit,” the newly rechristened Canadian Beef Check-Off Agency said in a release.
Once known as the National Check-Off Agency, it’s also been known as Canada Beef and then its formal legal name (Canadian Beef Cattle Research Market Development and Promotion Agency). The latter was too long a name for a “small team” that administers checkoff funds, the agency said.
The shorter name will “better reflect the current realities of the agency’s structure (and reduce the amount of pen ink used when writing our name).”