Canada Beef is looking for stories from producers that it can use in marketing beef. The organization has created an online survey (via Survey Monkey) that can be found here.
“This is your chance to explain how you are committed to do the best you can do to bring quality Canadian beef to the consumer’s table,” the organization said.
Canada Beef bases its portrayal of producers on this statement: “Our community of ranchers and farmers tends to the cattle and land with values that we all hold dear: honesty, hard work, and resourcefulness. We base our practices on facts and what is proven.”
The survey, which takes 10 to 15 minutes to complete, closes Oct. 30.