Canada Beef launched its first brand series in Mexico City earlier this month. The agency hosted some of the country’s top chefs, as well as the business community, at the two-day event.
“Mexico is an innovative culinary leader in beef and at the forefront of new and interesting flavours,” said Jorge Mendez, Canada Beef’s director of business development in Latin America. “In our strategic pursuit of culinary excellence, we have found innovative ways to bring the Canadian beef brand to these influencers and instil loyalty.”
The producer-funded agency has hosted similar events in Asia and the Middle East.