Canada Beef launches two new promotions

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Canada Beef has launched two consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourish- ing and sustainable Canadian food classic.

The two campaigns — called The One & Only Beef, and My Canadian Beef Story — aim to dispel some of the misperceptions about beef.

Both campaigns remind consumers that beef plays an important role at our tables and in our communities. Additionally, they highlight the work of Canadian beef producers who implement the best farming practices to raise food responsibly.

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