Food giant wants organic acres to double

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General Mills is one of the processors investing in the Prairie Organic Grain Initiative (POGI).

The Minnesota-based multinational is increasing its focus on health-conscious consumers. It wants to double natural and organic sales to $1 billion by 2020, so it’s backing efforts to get more grain farmers to go organic.

“The organic food market has been growing rapidly, which has made sourcing certified organic ingredients increasingly difficult,” General Mills said in a press release announcing its $50,000 contribution to POGI.

“We are focused on doubling the amount of organic farming acreage in North America by 2020,” said Beth Robertson-Martin, senior manager of natural and organic sourcing.

“POGI is one way we’re ensuring the long-term sustainable supply of these ingredients.”

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