Schoepp: Farms have become foreign places for far too many people

Schoepp: Farms have become foreign places for far too many people

How food is grown needs to be part of the conversation from grade school to college

Reading Time: 3 minutes A reporter standing in a farmer’s field opened her newscast with this statement: “I never thought of agriculture being part of food but it is true! They are related. We get food from agriculture!” This person was honestly quite excited about this new revelation and their first road trip down a dirt road. As the […] Read more

There is strong evidence that consumers are looking beyond the brand to product claims.

Schoepp: Consumers are looking beyond the brand, and that’s a big shift

Products like grass-fed beef and ‘milk’ made from oats create powerful images in the minds of people

Reading Time: 3 minutes If you have ever found yourself wandering up and down the grocery store aisle with a furrowed brow as you make purchasing choices, you are not alone. We have all at some time been lost in the aisles and deviated from the list of things we just were going to ‘pop in’ for. What drives […] Read more


Less than two per cent of the Earth’s surface is fresh water.

Schoepp: Weighing up the world in terms of the water being used

The jeans you wear, gas for your car and food on the table all require a lot of water

Reading Time: 3 minutes Farmers have their eyes to the skies as they watch, and often wait, for water. Critical for all living things, water is more than just a raindrop and a good wash; it is a social determinate of health and the very foundation of our being and of food production. Less than two per cent of […] Read more

Can you have a regenerative system and still optimize carrying capacity and performance in the livestock that you graze or feed? The answer is yes!

Schoepp: People need to know livestock can be good for the environment

In a regenerative program, livestock bring a host of benefits — but that fact is being ignored

Reading Time: 3 minutes Livestock have come under the magnifying lens as being destructive for the climate and for the environment. Producers have been quick to respond and Canada leads the way globally with its environmentally conscious and sustainable beef supply chain. However, society as a whole does not understand the role of livestock in systems. The concept of […] Read more


There is substantive evidence that regenerative farming is the future, as our current system will only ‘sustain’ for a short period of historical time.

Schoepp: To sustain is one thing, to regenerate is something else

Sustainable agriculture has been a step forward but it is not the end of the journey

Reading Time: 3 minutes For the past decade the focus on food and farming has been on sustainable systems. To be sustainable means to meet production needs without compromising the future, particularly our future natural resources. To farm sustainably is to ‘do no further harm’ or to maintain the current balance and to accept a level of accountability for […] Read more

The ag industry has become a lot safer in recent decades, but farm accidents are still occurring in numbers that demand our attention.

Opinion: You say safety is a priority, but the stats tell a different story

Farm accidents will spike in these hectic and stressful months so please give safety more attention

Reading Time: 2 minutes I am sure I am not alone in saying that COVID-19 has dominated my thoughts, conversations, plans, work and social life for the past year. We all hoped we would have moved past this point by now — and while we are getting closer, we are not there yet. With all the (rightful) attention being […] Read more


Our daily routines place a heavy dependency on minerals that are mined to supply modern life, might agriculture offer a more sustainable path?

Schoepp: The consumption of minerals calls out for a new approach

Agriculture can offer some alternatives if we innovate and adopt a regenerative mindset

Reading Time: 3 minutes In an agricultural context, the term mineral might take one’s thoughts straight to a balanced livestock diet or to the most recent soil test. It might lend itself to a water or blood test. But rarely are minerals thought of as something we consume by ingestion or external use. I checked out the amount of […] Read more

Opinion: Every producer needs to manage fusarium levels on their own farms

Opinion: Every producer needs to manage fusarium levels on their own farms

Fusarium testing of last year’s crops found very high levels of infection in many areas

Reading Time: 2 minutes Last year, fusarium was removed from the Alberta Agriculture Pest Act. This was a clear signal from our provincial government that regulating the disease was not an effective way to prevent or even manage it. While a paradigm shift, this was a positive development for our industry. It meant the focus would transition to managing […] Read more


Our challenge is in embracing and executing the belief that technology is for the betterment of all of mankind.

Schoepp: Ag technology is a marvel but one that should be shared worldwide

There shouldn’t be haves and have-nots when it comes to the amazing advances in ag tech

Reading Time: 3 minutes As farmers, we are exposed to a multitude of choices in agricultural technology. And today, college students in Canada can earn an agricultural technology degree or diploma. What an opportunity for young men and women who want to grow food! I recently participated in the Global Agriculture Technology Summit on the panel for Women in […] Read more

Might future growth for Canada’s fruit and vegetable industries be found indoors?

Schoepp: Technology can be used to create new opportunities in Canadian agriculture

We can not only grow more veggies and fruits here, but also create new value-added sectors

Reading Time: 3 minutes Canada’s food guide encourages putting fruits and vegetables at the centre of the plate. But to do this the nation is heavily dependent on imports, particularly from California. In 2019, Canada imported US$4.3 billion of vegetables, fruits and nuts from California. In total, Canada imports nearly US$6 billion in fruits and US$4 billion in vegetables […] Read more


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