Cows will be doing their part for beef research and marketing — those sold after will be subject to an extra $1.50 checkoff to fund those areas.

National cattle checkoff on its way up this spring

The national levy used to fund marketing and research is going up by $1.50 — 
the first increase since 2002

Reading Time: 3 minutes Come spring, more than the grass will be rising — the national cattle levy is going up $1.50 per head on April 1. “The impetus for us was the national beef strategy,” said Rich Smith, executive director of Alberta Beef Producers. “The national beef strategy is a plan for us for the next five years […] Read more

Beef checkoff agency has (another) name change

Reading Time: < 1 minute The agency that handles beef checkoffs once again has a new name. “In the past, the handle for the organization managing the checkoff has bounced around a bit,” the newly rechristened Canadian Beef Check-Off Agency said in a release. Once known as the National Check-Off Agency, it’s also been known as Canada Beef and then […] Read more