A customer dines at a Burger King outlet in Shanghai on June 27, 2005. (File photo: Reuters/Ming Ming)

Tim Hortons, Burger King parent to hike prices

BK pulling Whopper off discount menu

Reuters — Burger King parent Restaurant Brands International said on Tuesday that it stripped its most famous sandwich, the Whopper, from discount menus and will raise menu prices again this year as to offset higher costs. U.S.-listed shares of the company rose more than three per cent after it topped results estimates for the fourth […] Read more


(Firehouse Subs/BusinessWire)

Tim Hortons parent to buy Firehouse Subs as other brands drag

Chain's comparable year-to-date sales up 20 per cent against pre-pandemic levels

Reuters — Tim Hortons parent Restaurant Brands International said Monday it will buy sandwich chain Firehouse Subs for US$1 billion, at a time when its popular brands are struggling due to increased competition from rivals launching new menu items. Analysts have said fried chicken sandwich pioneer Popeyes, owned by RBI, has been hurt by McDonald’s […] Read more

Burger King’s soy- and potato-based Impossible Whopper entered the Ontario market effective March 22, 2021. (CNW Group/Burger King)

Burger King rolls out plant-based Impossible Burger in Canada

Nationwide launch of soy- and potato-based burger set for mid-April

The Canadian arm of quick-service chain Burger King has made its move into the Canadian plant-based burger market, working with U.S. processor Impossible Foods. Burger King, a U.S.-headquartered brand of Toronto-based Restaurant Brands International (RBI) since 2014, said Monday it becomes “the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty […] Read more


Gerald Grand, a staff member at Agolin, a Swiss maker of feed additives based on botanical compounds, works on a mixture of components at Biere, Switzerland on Sept. 26, 2018. (Photo: Reuters/Denis Balibouse)

More food companies aim to wrangle cattle emissions

Nestle, Barry Callebaut trying out feed additives

Winnipeg | Reuters — Looking to improve milk production, California farmer John Verwey turned to a Swiss-made feed additive designed to make a cow more efficient while reducing methane emissions from cattle burps. The more a cow belches, the more it spends energy that could be used instead for milk production, Verwey reasoned. So two […] Read more

The yodelling young cowboy in this Burger King ad has a catchy tune, but one of Canada’s leading beef researchers says its claim of reduced methane emissions from feeding lemongrass to cows is “highly unlikely” to be true.

A whopper of a different sort?

Burger King unveils splashy new campaign built around lemongrass, and not much science, says expert

Reading Time: 2 minutes The yodelling young cowboy is pretty good, but don’t take it for gospel when Burger King’s newest pitchman warbles that “the scientists have proven that it works.” The American burger chain recently launched (in a few U.S. cities) the Reduced Methane Emissions Beef Whopper. Burger King says it “teamed up” with “top-level” scientists from the […] Read more


One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more