Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more
Fraser: In ag marketing, emotions need to start trumping facts
Emotional transparency 'actually goes a long way'
Ontario beef checkoff to rise by $1.50
Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario (BFO) annual meeting in Mississauga on Wednesday voted 87 per cent in favour of the plan. A similar plan was rejected at last year’s annual […] Read more
Consider hedging against rate hikes, farmers advised
CNS Canada — The Bank of Canada has raised its benchmark interest rate to 1.5 per cent, marking the fourth time it has raised rates since last summer. The increase from 1.25 per cent is the base rate retail banks pay for short-term loans, but consumer rates for mortgages, lines of credit and other loans […] Read more
Online cattle market AgriClear goes dark
Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more
Producers vote down Ontario beef checkoff increase
A bid to increase the checkoff paid by Ontario’s beef farmers to Beef Farmers of Ontario was quashed when it failed to get the 66 per cent support it needed for approval. Why it matters: Beef Farmers of Ontario pulled from its reserves to fund at close-to $1 million deficit in 2017 and was planning […] Read more
Milk ad awareness beating top brands
Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more
Ontario’s dairy farmers ramp up own marketing
Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
The ‘eyes’ have it — the key to better sales, that is
High-tech eye tracking technology literally gives insights into the buying decisions of consumers
Reading Time: 3 minutes Want to get more customers in the door? Get rid of potholes in the parking lot and put an inverted V-shaped canopy over the entrance. Want to boost sales? Put fewer items on the shelf and lower the height of display benches. That was some of the advice offered to Alberta garden centre owners by […] Read more
Get the lowdown on online marketing
Webinar on offer Dec. 6
Reading Time: < 1 minute Deb Foisy of Debs Greenhouse near Morinville will offer her tips on how to use social media to boost sales in a Dec. 6 webinar. Although her greenhouse operation is “a destination garden centre,” Foisy has expanded her online efforts in the past two years and “will share the successes and challenges she’s encountered,” said […] Read more
U.S. September cattle placements surge
Chicago | Reuters — Ranchers in September drove 13.5 per cent more cattle into U.S. feedlots than the same month a year earlier, the U.S. Department of Agriculture reported on Friday. The result topped analysts’ average forecasts and hit its highest level for the month in six years. “The good news for the consumer is […] Read more
Cyber-Savvy Farmer
