Reading Time: < 1 minute McDonald’s Canada and McCain Foods Limited have announced the Future of Potato Farming Fund, a joint initiative that will offer $1 million to support the implementation of regenerative agricultural practices and technology by Canadian potato growers. The fund will be open to more than 130 farmers with more than 76,000 acres of potato farmland, and […] Read more
McDonald’s and McCain support regen ag potatoes
McCain pledges to implement the practice on 100 per cent of acreage by 2030
‘A humble guy’ chosen as Canada’s first ‘flagship farmer’
Reading Time: 3 minutes In many ways, Stephen Hughes has become the face of the sustainable beef movement in Canada. He’s spoken at conferences, given numerous interviews, and appeared in videos and commercials for McDonald’s sustainable beef initiative. Now the fast-food giant has named the Longview rancher the first “flagship farmer” in Canada. But while he’s willing to stand […] Read more
McDonald’s to promote Egg Farmers of Canada standards
Reading Time: < 1 minute Egg Farmers of Canada is working with McDonald’s Canada to launch a new certification trademark for eggs served in the food-service chain’s 1,400 restaurants nationwide. McDonald’s advertising for its Egg BLT McMuffin sandwich sold this summer will display the EQA (Egg Quality Assurance) trademark. “The EQA program is the culmination of decades of work building […] Read more
McDonald’s to promote Egg Farmers of Canada standards
Egg Farmers of Canada is working with McDonald’s Canada to launch a new certification trademark for eggs served in the food service chain’s 1,400 restaurants nationwide. McDonald’s advertising for its Egg BLT McMuffin sandwich sold this summer will display the EQA (Egg Quality Assurance) trademark. “The EQA program is the culmination of decades of work […] Read more
Alberta ranchers hit the big screen and steal the show
A McDonald’s commercial that ran in movie houses across the country is getting rave reviews
Reading Time: 5 minutes You’re in a movie theatre, popcorn in hand, and the lights dim. You’re expecting another car or soft drink commercial but suddenly, there’s a rancher on your screen. You may even know him. It’s Stephen Hughes, and he’s talking about transparency in a McDonald’s commercial about beef sustainability. “I learned how many people go to […] Read more
There’s a new brand on Canadian beef
Beef from certified ranches or products containing 30 per cent of that beef can use new CRSB logo
Reading Time: 3 minutes It’s already in use by McDonald’s Canadian division, but now other sellers of Canadian beef can use the official sustainable beef logo if they source that type of meat. Having an official logo is a significant milestone in the lengthy journey to make Canada a world leader in the certified sustainable beef movement. Over the […] Read more
Producers can now take beef sustainability to the bank
Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in
Reading Time: 4 minutes Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more
McDonald’s raises the bar — but Canada’s beef industry already there
Fast-food giant wants to slash its carbon footprint, and Canada's beef sector is a model
Reading Time: 2 minutes McDonald’s plan to cut greenhouse gas emissions by one-third over the next dozen years is actually good news for Canadian beef producers, says the chair of the Canadian Roundtable for Sustainable Beef. “We’re far exceeding their expectations now and even into the future, so even for the 2030 goals, we’re well under it,” said Cherie […] Read more
McDonald’s rolls out campaign thanking Canadian farmers
Eighty-five per cent of the food it serves three million Canadian customers per day comes from Canadian farmers
Reading Time: 2 minutes McDonald’s Canada wants Canadian farmers to know it couldn’t do it without them. The company has rolled out a new advertising campaign with commercials featuring empty containers for its most popular menu items with the slogan “not without Canadian farmers.” The TV and online campaign emphasizes the whopping big quantities of its farm purchases. “We […] Read more
Basic info from cattle database will remain free
But new owners of BIXS also need to create revenue now that government funding has dried up
Reading Time: 2 minutes Cattle producers will be able to access basic data from the now privatized Beef InfoXchange System (BIXS), but may have to pay for some types of information, says the head of the company. “BIXS is totally voluntary, just like the Internet,” said Hubert Lau, president and CEO of BIXSco. “You can use the Internet and […] Read more
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