Schoepp: Two similar families take two very different paths

Schoepp: Two similar families take two very different paths

The different lines we lay down for our sons and daughters have wide-ranging impacts

Reading Time: 3 minutes This is the story of two farming families and their daughters. It is a factual case study and highlights the impact of language and messaging; particularly between fathers and the future female farmer. Although located in different regions, the farms and families are very similar. Both had one daughter and several sons. Both farms were […] Read more



Research is looking for ways for livestock producers to get the best bang for the vaccine buck.

Beef 911: Our thinking about vaccinations is evolving for the better

Reading Time: 4 minutes We want to get the best bang for our vaccine buck, and research is looking for ways to do that This article will focus on some recent work on vaccination by Dr. Nathan Erickson and others at the Western College of Veterinary Medicine. They basically had different calf groups vaccinated with different respiratory virus products […] Read more

Schoepp: Farms have become foreign places for far too many people

Schoepp: Farms have become foreign places for far too many people

How food is grown needs to be part of the conversation from grade school to college

Reading Time: 3 minutes A reporter standing in a farmer’s field opened her newscast with this statement: “I never thought of agriculture being part of food but it is true! They are related. We get food from agriculture!” This person was honestly quite excited about this new revelation and their first road trip down a dirt road. As the […] Read more


There is strong evidence that consumers are looking beyond the brand to product claims.

Schoepp: Consumers are looking beyond the brand, and that’s a big shift

Products like grass-fed beef and ‘milk’ made from oats create powerful images in the minds of people

Reading Time: 3 minutes If you have ever found yourself wandering up and down the grocery store aisle with a furrowed brow as you make purchasing choices, you are not alone. We have all at some time been lost in the aisles and deviated from the list of things we just were going to ‘pop in’ for. What drives […] Read more

Less than two per cent of the Earth’s surface is fresh water.

Schoepp: Weighing up the world in terms of the water being used

The jeans you wear, gas for your car and food on the table all require a lot of water

Reading Time: 3 minutes Farmers have their eyes to the skies as they watch, and often wait, for water. Critical for all living things, water is more than just a raindrop and a good wash; it is a social determinate of health and the very foundation of our being and of food production. Less than two per cent of […] Read more


Can you have a regenerative system and still optimize carrying capacity and performance in the livestock that you graze or feed? The answer is yes!

Schoepp: People need to know livestock can be good for the environment

In a regenerative program, livestock bring a host of benefits — but that fact is being ignored

Reading Time: 3 minutes Livestock have come under the magnifying lens as being destructive for the climate and for the environment. Producers have been quick to respond and Canada leads the way globally with its environmentally conscious and sustainable beef supply chain. However, society as a whole does not understand the role of livestock in systems. The concept of […] Read more

There is substantive evidence that regenerative farming is the future, as our current system will only ‘sustain’ for a short period of historical time.

Schoepp: To sustain is one thing, to regenerate is something else

Sustainable agriculture has been a step forward but it is not the end of the journey

Reading Time: 3 minutes For the past decade the focus on food and farming has been on sustainable systems. To be sustainable means to meet production needs without compromising the future, particularly our future natural resources. To farm sustainably is to ‘do no further harm’ or to maintain the current balance and to accept a level of accountability for […] Read more


Our daily routines place a heavy dependency on minerals that are mined to supply modern life, might agriculture offer a more sustainable path?

Schoepp: The consumption of minerals calls out for a new approach

Agriculture can offer some alternatives if we innovate and adopt a regenerative mindset

Reading Time: 3 minutes In an agricultural context, the term mineral might take one’s thoughts straight to a balanced livestock diet or to the most recent soil test. It might lend itself to a water or blood test. But rarely are minerals thought of as something we consume by ingestion or external use. I checked out the amount of […] Read more

Our challenge is in embracing and executing the belief that technology is for the betterment of all of mankind.

Schoepp: Ag technology is a marvel but one that should be shared worldwide

There shouldn’t be haves and have-nots when it comes to the amazing advances in ag tech

Reading Time: 3 minutes As farmers, we are exposed to a multitude of choices in agricultural technology. And today, college students in Canada can earn an agricultural technology degree or diploma. What an opportunity for young men and women who want to grow food! I recently participated in the Global Agriculture Technology Summit on the panel for Women in […] Read more