Beef roundtable needs producer input

Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef is updating the National Beef Sustainability Assessment and as part of that, is seeking at least 500 producers to take an online survey. “The primary data collected from farmers and ranchers across Canada through surveys is a critical piece to the credibility and success of the environmental, land use […] Read more

In a video accompanying a Walmart Canada news release on its plan to purchase at least 1.5 million pounds of certified sustainable beef annually, the head of the company’s meat division said the retailer knew it had to “go to the next level.”

Walmart commits to sustainable beef in a ‘milestone moment’

Retail giant will buy 1.5 million pounds in the coming year and more in the years that follow

Reading Time: 3 minutes The effort to build production of certified sustainable beef in Canada is getting a major boost from Walmart. The retailing giant says its Canadian division will become a major buyer of beef certified by the Canadian Roundtable for Sustainable Beef (CRSB). “This is the largest public commitment made by a single retailer to date: 1.5 […] Read more


Kendra Donnelly, pictured with husband Bryan and son Owen, is featured in a new video sponsored by McDonald’s Canada. Being open and telling the story of sustainable beef remains critical, says an expert in global beef supply chains.

Sustainable beef has made big gains, but there’s more to do

Beef industry now needs to achieve ambitious targets to combat climate change, says expert

Reading Time: 3 minutes Canada’s beef sector is a model when it comes to sustainability but the entire industry has more to do in the face of a changing climate, says an expert in global beef supply chains. “Our needs today are changing rapidly — with the widespread droughts in some places and flooding in others,” Tim Hardman of […] Read more

Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more


Growing the national herd is the top goal for many in the cattle sector, and several Alberta industry leaders say the pieces are in place to make that happen.

There’s a payoff ahead for the cattle sector, say industry leaders

There are fewer cows and ranchers than 10 years ago, but that may change in the coming decade

Reading Time: 4 minutes After a decade in “cow politics” — and a lifetime in the cattle sector — Bob Lowe has a pretty straightforward wish for what he’d like to see in the coming decade. “I’d like to see Canada’s beef industry get bigger,” said the Nanton rancher and feedlot operator, who is also president of the Canadian […] Read more

Cargill is awarding “financial credits” for verified sustainable cattle at two of its facilities.

Sustainable beef processing expanded

Reading Time: < 1 minute Cargill will be able to source beef from farms and ranches across the country that are certified under Canadian Roundtable for Sustainable Beef protocols. However, while the company’s processing plant in Guelph, Ont. has successfully completed certification, it was temporarily shut down on Dec. 17 after more than 80 workers contracted COVID-19. Once it is […] Read more


Cattle can play a key role in maintaining grasslands.

Sustainable beef is working — but don’t let up on the messaging

Pandemic has increased consumer interest in where food comes from, and that’s an opportunity

Reading Time: 4 minutes Does sustainable beef matter in a pandemic? ‘Yes,’ a restaurateur and food distributor said at the virtual Canadian Beef Industry Conference — prompting the two farmers on the panel discussion to call for more co-operation to get the word out on what ranchers are doing for the environment. The public is definitely interested, said Darren […] Read more

Brooks beef processor now CRSB certified

Brooks beef processor now CRSB certified

Reading Time: < 1 minute JBS Canada’s beef facility in Brooks is now a certified sustainable beef processor, after successfully completing a third-party audit under standards set by the Canadian Roundtable for Sustainable Beef. “We have set some very aggressive targets in our own 2020 Sustainability plan, and with a lot of hard work, we have met or exceeded our […] Read more


New sustainable beef videos

New sustainable beef videos

Reading Time: < 1 minute The Canadian Roundtable for Sustainable Beef has a quartet of new videos on its YouTube channel, including one in which producers talk about their definition of sustainability. The roundtable also has new videos on the certification process and the principles of beef sustainability, both in terms of efficiency and in food production. The videos can […] Read more