Reading Time: 3 minutes Having a national beef strategy has paid dividends and that’s why the sector has revised and updated it, say beef leaders. “This is an ongoing plan for the industry,” said Anne Wasko, chair of the Canadian Roundtable for Sustainable Beef, one of seven groups behind the strategy. “The vision of the national beef strategy is […] Read more
Having a national strategy is working, say beef leaders
Sustainable beef effort, more funding, and greater industry co-operation cited as examples of progress
Small cheque and big excitement for animal science students
Reading Time: 2 minutes An $18.52 cheque caused excitement among Lakeland College animal science technology students earlier this year. Students involved in the commercial beef unit of the student-managed farm received the payment in March after an animal they sold was processed through certified sustainable operations of the beef-supply chain. That triggered Lakeland’s first cheque through the Canadian Beef Sustainability Acceleration […] Read more
Sustainable beef initiative effort motors ahead
Harvey’s signs on to program as demand for certified sustainable beef continues to grow
Reading Time: 3 minutes Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg […] Read more
Sustainable beef pilot moving up to the next level
With more than a thousand ranchers and feedlots on board, the challenge is making the operation itself sustainable
Reading Time: 3 minutes A shot of federal funding for Verified Beef Production Plus will help make the running of the sustainable beef program itself more sustainable — while improving it for participating producers. The $602,000 federal grant will help the Canadian Beef Sustainability Acceleration Pilot take a step up and become an ongoing program, said Shannon Argent, business manager […] Read more
Group honoured for sustainable beef effort
Reading Time: < 1 minute The organization that brought together producers, food retailers, conservation groups, and others to create a system for producing sustainable beef has been honoured by the Canadian Cattlemen’s Association. The efforts by the founding council and members of the Canadian Roundtable for Sustainable Beef have resulted in “transformational change in the Canadian beef industry,” the cattle […] Read more
Sustainable beef pilot continuing
Reading Time: < 1 minute A year-long pilot project aimed at helping establish a steady supply of certified sustainable beef for interested buyers is being extended. “The positive momentum is encouraging,” said the organizers of the Canadian Beef Sustainability Acceleration pilot project. “Due to its success and increasing customer demand for beef from certified sustainable sources, the pilot team is […] Read more
‘It’s happening,’ says new chair of sustainable beef group
Interest in producing — and consuming — sustainable beef is growing, says Anne Wasko
Reading Time: 3 minutes Interest in producing sustainable beef is growing thanks to a pilot program that is paying producers who meet the standards laid out by the Canadian Roundtable for Sustainable Beef, says the organization’s new chair. “I think it’s happening,” said Anne Wasko. “In this business, change happens fairly slowly. But the dollars are out there — […] Read more
There’s a new brand on Canadian beef
Beef from certified ranches or products containing 30 per cent of that beef can use new CRSB logo
Reading Time: 3 minutes It’s already in use by McDonald’s Canadian division, but now other sellers of Canadian beef can use the official sustainable beef logo if they source that type of meat. Having an official logo is a significant milestone in the lengthy journey to make Canada a world leader in the certified sustainable beef movement. Over the […] Read more
Wasko new chair of Canadian Roundtable for Sustainable Beef
Reading Time: < 1 minute Anne Wasko is the new chair of the Canadian Roundtable for Sustainable Beef. The veteran cattle and beef market analyst works for Gateway Livestock Exchange in Taber and was the senior market analyst with Canfax for 21 years. She and her husband also run a VBP+ registered commercial cow-calf operation near Eastend, Sask., and have […] Read more
Sustainable beef will become the new standard for producers worldwide
Reading Time: 3 minutes Carmen White, 15, of Claresholm was the junior winner in the Alberta Young Speakers for Agriculture competition at the Calgary Stampede. Her topic was: What is sustainability and why does it matter to Canadian agriculture? Canadian agriculture is constantly evolving to meet the needs of society. Beef producers, like myself and my family, have a […] Read more
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