Reading Time: 2 minutes Cattleman Leonard Wulf lived by a simple philosophy before he passed away in 2003: “You can get everything in life you want if you help others get what they want.” That principle still guides his son Jerry as he manages Wulf cattle — one of the largest integrated beef companies in North America. “As we […] Read more
Trust is the key to sustainable beef production
Jerry Wulf says trust, transparency, and finding win-wins were the keys to building one of North America’s largest integrated beef operations
Will BIXS be part of the new sustainable beef system?
The Beef InfoXchange System has struggled to attract producers
Reading Time: 2 minutes In order for McDonald’s to sell “verified sustainable beef,” someone will have to do the verifying — but questions remain about whether the favoured candidate is up to the job. “One of the reasons that McDonald’s chose to do the (pilot) project in Canada was because of the foundations like BIXS, the environmental farm plans, […] Read more
Questions and answers on sustainable beef
Reading Time: 2 minutes Just what exactly does “sustainable beef” mean and who is deciding on the definition? The who is the members of the Global Roundtable on Sustainable Beef. There are now several hundred but the key players are companies such as Walmart, JBS, and Cargill, the World Wildlife Fund, and producer groups, including the Canadian Cattlemen’s Association. […] Read more
EXCLUSIVE: Loblaws jumps on board the sustainable beef initiative
Canada’s largest food retailer has joined McDonald’s, the largest beef buyer, in an undertaking that could reshape the cattle sector
Reading Time: 5 minutes Canada’s largest food retailer has pledged to start selling sustainable beef, joining forces with the country’s largest beef buyer in an initiative that could reshape the industry, Alberta Farmer has learned. Loblaws, which has more than 1,000 stores serving 14 million Canadians weekly, already has a sustainable seafood program and is keen to do the […] Read more
Cattle leader says it’s time to rebuild the herd
ABP chair Greg Bowie says there is plenty of opportunity in the beef business, and wants to see the next generation seize it
Reading Time: 3 minutes Good times have finally returned to the beef sector, and now is the time to focus on bringing in the next generation, says the chair of Alberta Beef Producers. The entire industry has gotten greyer during the difficult decade following the discovery of BSE, said Greg Bowie. “Not only is the average producer in the […] Read more
‘Sustainable’ beef a golden opportunity
Roundtable president says sustainability initiative can counter
Reading Time: 4 minutes They’re still trying to nail down what it means, but Canada is at the forefront when it comes to the global effort to create “sustainable” beef, according to the head of the Global Roundtable for Sustainable Beef. “You guys are rocking when it comes to sustainability,” said Cameron Bruett. “You’re doing a fantastic job.” Bruett […] Read more
Beef sustainability benchmark study to be ready by fall
Reading Time: < 1 minute Initial results of a project to benchmark the sustainability of the Canadian beef industry will be presented this fall at its annual general meeting, the Canadian Roundtable for Sustainable Beef has announced. The group, set up last fall, now has a website and is encouraging those in the beef value chain — from producers and processors […] Read more
McDonald’s pilot could be game-changer
Straw Men say pilot’s detailed information-sharing system could revolutionize beef production
Reading Time: 3 minutes McDonald’s decision to pilot its “sustainable beef” project in Canada, could lead to a sea change in the country’s beef industry, according to two members of the Straw Man task force. The task force was struck after a think-tank slammed the beef industry for being fractured, unable to develop a true Canada brand, and choosing […] Read more
McDonald’s pilot could usher in overdue reforms
The fast-food giant’s bid to use only ‘sustainable beef’ may finally force the industry to share data and work together
Reading Time: 3 minutes Did A&W’s “better beef” campaign pop into your head when you read the front-page story on McDonald’s picking Canada for its first-ever “sustainable beef” pilot? Did you think, ‘Oh goodie, more paperwork.’ And, of course, you must have noted McDonald’s is not offering premiums for this program. That’s a point made repeatedly by senior company […] Read more
Canada picked for sustainable beef pilot
EXCLUSIVE: McDonald’s working with CCA on ambitious project to make Canada the first country to supply it with sustainable beef
Reading Time: 6 minutes McDonald’s has chosen Canada over Australia and Europe as the site of its first pilot project in its ambitious quest to serve only “sustainable beef” in its massive global restaurant empire, Alberta Farmer has learned. The exact terms of the pilot — or even a definition of sustainable — have yet to be finalized, but […] Read more
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