“But If It’s Wrapped In Bright Shiny Christmas Paper With A Bow On It, I’m Immediately Engaged.”

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“Your website is just one tool in your communications toolbox. Think of your website as the hub to the virtual you. People will be engaged by your story that is unlike anyone else’s,” he said.

The first thing to think about is the web address, followed by web hosting, said Brierly.

Web design and content are also essential parts of a well-designed website, he said.

“We want to tell a compelling story and if it’s wrapped in brown paper, we might not be very interested in opening it up. But if it’s wrapped in bright shiny Christmas paper with a bow on it, I’m immediately engaged,” he said.

Simple websites can take about a month to produce and can cost up to $1,000. Websites can consist of a few pages and graphics and may use a custom design or a simple template. More complex websites involve content management, e-commerce, forums and blogs but can cost up to $2,500 or more. Brierly recommends that for a first-time website development, producers try a simpler website before moving to a more complex version.

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