Olds College launches fully traceable beer

Olds College Brewery has launched Barley Trail, a traceable beer using blockchain technology and barley grown on the college’s Smart Farm.

Consumers can scan a QR code on every can to learn about the complete journey the ingredients took from field to glass.

The initiative used Decisive Farming’s farm management technology (My Farm Manager and Croptivity) to track and record the growing of barley, processing at Red Shed Malting, and brewing and packaging at the college’s brewery.

The beer is sold at the brewery’s retail store and seven Co-op Wine Spirits Beer liquor stores in Calgary.

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