meat aisle in supermarket

Clinging to old ways doesn’t work in a rapidly changing world

The beef industry needs to supply what consumers want, 
support innovation, and encourage new entrants

Reading Time: 3 minutes I’ve long said that the money in the beef industry comes from providing value as the customer defines it. That statement has several sides, of course. It means we value add, which is true. But it also came into play as consumers demanded beef labelled hormone and antibiotic free, local, grass fed, fresh or organic. […] Read more



cattle in a feedlot

Oil price plunge will affect Alberta agriculture and the beef sector

The loonie has followed oil prices down and this will impact 
everything from feeder prices to packing plant utilization

Reading Time: 3 minutes The price of crude oil has fallen a long way since hitting $110 in July 2013 — and the debate on how long this drop will last, and what it will do to the economy, will continue for some time to come. The plunge in oil prices will create winners and losers — the question […] Read more



(Canada Beef Inc. photo)

Five-year beef plan seeks boosts in demand, efficiency

A new strategy from national and provincial cattle producer and beef marketing agencies has set five-year percentage benchmarks for the industry’s productivity, added value and cost-effectiveness. Canada’s beef sector groups on Wednesday formally released their National Beef Strategy, a guiding document for “how the organizations can work together to best position the Canadian beef industry […] Read more