Plant-based protein firm Roquette has been booked to “significantly” increase the amount of pea protein it provides to expansion-hungry U.S. faux-meat processor Beyond Meat in the next three years. Los Angeles-based Beyond Meat on Tuesday announced a “multi-year pea protein supply agreement” with France’s Roquette, renewing a “longstanding partnership” between the two firms. No specifics […] Read more
Beyond Meat locks in Roquette pea protein supply
Subway, McDonald’s expand Beyond Meat rollouts in Canada
Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more
Major grocers roll out plant-based burgers, undercut Beyond Meat
Chicago | Reuters — Cashing in on rising demand for imitation meat, major retailers including Kroger and Walmart recently began to carry Beyond Meat’s plant-based burgers and sausages. Now, several stores are creating similar products that will compete with Beyond Meat. Kroger Co., the biggest U.S. grocer, on Wednesday rolled out its own line of […] Read more
The Year That Was: Fake meat takes off
Many ranchers view faux burgers as a threat, but others argue they’re a sign that opportunities abound
Reading Time: 3 minutes Faux burgers have been around for a while but in 2019, some sort of switch was flipped and all of a sudden everyone was talking about them. The pivotal moment came when the food-service industry decided to embrace Beyond Meat — which more closely mimics the look and texture of actual hamburgers, said Sylvain Charlebois, […] Read more
Beyond Meat? More like Beneath Beef
Plant-based burgers may come close in some aspects but they remain a highly processed food
Reading Time: 4 minutes Well cattle and beef producers, this is solely marketing for marketing’s sake. With the organic, vegetarian, raised without added antibiotics or hormones movements we are seeing, I suppose a plant-based protein product was probably inevitable. What we as beef producers need to do is keep telling our story — and what we do to raise […] Read more
McDonald’s reiterates beef support during Beyond Meat test-drive
The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more
Ontario to host global test for McDonald’s pulseburger
The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more
Tim Hortons retreats from Beyond
Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s […] Read more
Big Ag wants a cut of booming fake-meat market
Winnipeg/Chicago | Reuters — Bunge, one the world’s biggest grain traders, recently disclosed the 1.6 per cent stake it had purchased in the fast-growing fake-meat startup Beyond Meat. The play looked smart after the stock surged more than 250 per cent since the faux burger and sausage maker’s initial public offering in May. Indeed, Beyond […] Read more
KFC to test plant-based nuggets, wings
Reuters –– Yum Brands said on Monday it will be testing plant-based nuggets and boneless wings at an Atlanta KFC restaurant, the latest fast-food chain trying new options to attract vegan diners. The quick-service fried chicken restaurant will nationally roll out the vegan menu items, produced by U.S. processor Beyond Meat, based on the customer […] Read more
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