The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want and expect. Agriculture Minister Marie-Claude Bibeau on Thursday announced an $8 million, three-year funding envelope for the first of two streams of what’s now called […] Read more
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
Fraser: In ag marketing, emotions need to start trumping facts
Emotional transparency 'actually goes a long way'
Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more
Schoepp: Seize, prepare for and appreciate the day
Reading Time: 3 minutes There is nothing quite like a harvest moon. It is made especially memorable when watched rising while having a tailgate supper, or when moving into the next pass without interruption of light or landscape. It is these moments we treasure at harvest time. Everyone on the team should have a moment to stop and enjoy […] Read more
Six steps to better consumer conversations
The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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Temper tantrums: There’s way too much drama on some farms
A Facebook post on hand signals prompted an outpouring of comments from farm women subjected to angry tirades
Reading Time: 4 minutes This summer, a young female farmer posted the following message on Facebook: My husband is the worst ever at hand signals. Ten yrs. farming together and I still have no freaking clue what he is trying to signal to me. It would help if he actually used conventional signals and not his own secret signal[...]
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Ten things farm moms really want
It would be fun for you to be a fly on the wall of my office when the calls from farm moms come in. They range in age from 33 to 93. Regardless of your age or stage as a farm mom, I bet there are things that you would like to be able to[...]
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The power of a letter to get unstuck
Sometimes we have to go back to basics in order to keep healthy change happening on our farms. Lately in my transition seminars I have been encouraging frustrated young farmers to write a letter of intent to their founding parents. People who are stuck with a large degree of anxiety and overwhelm from not knowing[...]
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What does farm sustainability mean to you?
Entry deadline for 'Young Guns' contest is midnight, May 30
Reading Time: < 1 minute Youth between the ages of eight and 21 who are involved in Beef 4-H, junior cattle shows or beef production can win cash in the Young Guns essay contest. The theme of the contest is what sustainability means to you and what it looks like on your farm or ranch. An entry may be submitted[...]
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Cyber-Savvy Farmer
