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General

Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

By ,
Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more
Six steps to better consumer conversations
General

Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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Farmer Standing on a Harvester
From the Hip, Opinion

Temper tantrums: There’s way too much drama on some farms

A Facebook post on hand signals prompted an outpouring of comments 
from farm women subjected to angry tirades

By
Reading Time: 4 minutes This summer, a young female farmer posted the following message on Facebook: My husband is the worst ever at hand signals. Ten yrs. farming together and I still have no freaking clue what he is trying to signal to me. It would help if he actually used conventional signals and not his own secret signal[...]
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Ten things farm moms really want
General

Ten things farm moms really want

It would be fun for you to be a fly on the wall of my office when the calls from farm moms come in. They range in age from 33 to 93. Regardless of your age or stage as a farm mom, I bet there are things that you would like to be able to[...]
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The power of a letter to get unstuck
General

The power of a letter to get unstuck

Sometimes we have to go back to basics in order to keep healthy change happening on our farms. Lately in my transition seminars I have been encouraging frustrated young farmers to write a letter of intent to their founding parents. People who are stuck with a large degree of anxiety and overwhelm from not knowing[...]
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farmer kids in the back of a truck
News

What does farm sustainability mean to you?

Entry deadline for 'Young Guns' contest is midnight, May 30

By
Reading Time: < 1 minute Youth between the ages of eight and 21 who are involved in Beef 4-H, junior cattle shows or beef production can win cash in the Young Guns essay contest. The theme of the contest is what sustainability means to you and what it looks like on your farm or ranch. An entry may be submitted[...]
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