Reading Time: 4 minutes Glacier FarmMedia — Farmers who want to use social media should just be themselves. That was a main takeaway from a Jan. 17 social media panel discussion at AgDays in Brandon. The discussion, moderated by Filmore, Sask., grain farmer Sarah Leguee, featured three Canadian farmers with a serious social media game. Social media puts the […] Read more
Upping the farm’s social media game
Posting tips from farmers can put the farm in the right light online
Canadian food inflation to slow through 2024, report says
More certainty has brought an uptick in grocer promotions, but consumers are struggling
Canadian food prices are expected to rise between 2.5 and 4.5 per cent in 2024, according to a new report.
“It is probable that Canadians will continue to experience the strain of food inflation compounded by increasing costs of housing, energy and various other expenditures,” according to Canada’s Food Price Report 2024.
Is the foundation cracking on public trust?
Canadians trust farmers, but lack of farm knowledge can open chinks in that armour
Reading Time: 6 minutes Glacier FarmMedia – Rising food prices have been drawing the ire of the Canadian public, but the bulk of that frustration and anger is not directed at farmers. Not yet, at least. While food retailers are viewed unfavourably, according to the latest consumer trust survey results from the Canadian Centre for Food Integrity, farmers remain […] Read more
Honesty key in building public trust through food marketing
First responders can benefit from local livestock knowledge when disaster strikes
Reading Time: 3 minutes Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the Canadian Centre for Food Integrity. The report showed that 62 per cent of Canadians have concerns about misleading food labels and marketing. Instead of viewing this as a […] Read more
U.S. livestock: Cattle retreat as energy rally dents beef demand outlook
Lean hog futures mostly also lower
Chicago | Reuters — Chicago Mercantile Exchange cattle futures fell on Friday as traders banked profits and squared positions ahead of the weekend as geopolitical turmoil riled energy markets and stoked concerns about beef demand. Crude oil rallied more than five per cent on Friday on the escalating Middle East conflict as the Israeli military […] Read more
Campaign to boost canola’s image
Hello Canola campaign aims to reduce Canadian apathy, address misconceptions, organizers say
Reading Time: 3 minutes Glacier FarmMedia – Groups representing Prairie canola growers have a new campaign to boost their crop’s image among Canadians. Hello Canola is part of a national canola marketing program jointly funded by Alberta Canola, SaskCanola and the Manitoba Canola Growers. “The intention of the program is to help move Canadians from apathy for canola into […] Read more
Major grocery chains agree to help stabilize prices, feds say
Any moves must not undercut farmgate prices, government warns
Ottawa | Reuters — Canada’s five major grocery chains have agreed to help the government in its bid to stabilize soaring prices, a senior minister said on Monday, following talks to address an issue that is hurting the ruling Liberals. Innovation Minister Francois-Philippe Champagne made the announcement after two hours of what he said were […] Read more
Food sales grew but margins tightened in 2022, FCC says
Modest further growth expected this year
Food and beverages sales increased in Canada last year, even as margins hit an historic low and consumers chose Canadian less. According to the latest FCC Food and Beverage Report, released Tuesday, sales increased 11 per cent to $156 billion in 2022. These gains came largely from higher export values and strength in the grain […] Read more
Consumers look to their wallets – and social media – when it comes to food
Local, sustainable and whipped coffee is trendy, but it’s more complicated when it comes to meat
Reading Time: 3 minutes Local food is still a hot trend and consumers are moving to the middle ground when it comes to eating meat. Those are two takeaways for farmers from the latest Nourish Trend Report from Toronto food and beverage marketing agency Nourish Food Marketing. The food sector is on the brink of great change, said company […] Read more
Sustainability means a lot of things on this Alberta farm
Reading Time: 4 minutes Sustainable ag has been a popular term for many years but on Blue Ridge Farms, it goes beyond just farming practices. “We have four kids who will hopefully take it over, or whoever takes it over next, we want to pass it over in really good condition,” said Jillian Byers who farms with husband Brett […] Read more
Cyber-Savvy Farmer
