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News

Campaign to focus on food chain

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The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production at the website itsgoodcanada.ca. The website has short videos from farmers […] Read more
Crops, Markets, Reuters

Kraft Heinz cuts output at three plants, adds mac and cheese shifts

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Sao Paulo | Reuters — Kraft Heinz said Friday it has moved to significantly reduce production at three plants providing restaurant supplies amid the COVID-19 coronavirus outbreak, but its CEO noted the company has added shifts at others to meet demand for packaged foods such as macaroni and cheese. Speaking in a video presentation hosted […] Read more
Crops, Markets, Pulses

Pulse weekly outlook: Increased demand seen, but problems loom

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MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more
Consumers don’t understand the practices of crop farmers, but want to know they are sustainable, said Ted Menzies, chair of the committee developing a code of practices for sustainable crops.
Crops, News

Consumers want proof that crop farming is sustainable

Code of practice expected to be released for feedback this summer, says industry veteran Ted Menzies

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Crop producers are practising sustainable farming, but consumers want proof — and that’s why a code of practice is needed, says a veteran industry leader. Consumers don’t understand that crop practices in Canada are sustainable, Ted Menzies said at the recent AGM of the Alberta Federation of Agriculture. “Maybe they don’t need to understand that,” […] Read more
Crops, Oats

Mexico wants Canadian oats

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MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more
News

New beef website answers consumer questions

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Canada Beef has created a new website — raisingcdnbeef.ca — aimed at answering “the most common questions about Canadian beef production.” The website has five sections and each has a series of slides accompanied by a brief text. The various sections contain numerous facts (such as typical weaning weights, days in a feedlot, testing protocols […] Read more
Hogs, Livestock, Reuters

Packers win dismissal of U.S. pork price-fixing suits

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Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more
Canadians don’t necessarily need to know about how to raise cattle, but they do need to have trust in beef, says one industry representative.
News

As the gap widens, farmers urged to reach out to consumers

The ag sector is better at both documenting its stewardship 
and communicating — but more is needed

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Ever noticed you don’t hear the phrase ‘rural-urban gap’ as much these days? A decade and a half ago, farmers and ranchers — realizing most Canadians were, at best, a couple of generations removed from farming — were reaching out to urbanites at events such as the Calgary Stampede or through programs such as Ag […] Read more
General

Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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A producer tends to his pigs inside a barn. A recent poll found consumers love farmers and like agriculture but are unsure about industry practices.
News

New programs aim to educate and reassure consumers about agriculture

The province is giving out $10 million for education, building public trust, and ‘sustainability assurances’

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[UPDATE: Aug. 22, 2018]* The next wave of agricultural funding through the Canadian Agricultural Partnership is open and includes a trio of programs with goals that appear quite different than its predecessor, Growing Forward 2. The federal government, in partnership with the provinces and territories, has allocated $3 billion over the next five years to[...]
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