GFM Network News


There is strong evidence that consumers are looking beyond the brand to product claims.

Schoepp: Consumers are looking beyond the brand, and that’s a big shift

Products like grass-fed beef and ‘milk’ made from oats create powerful images in the minds of people

Reading Time: 3 minutes If you have ever found yourself wandering up and down the grocery store aisle with a furrowed brow as you make purchasing choices, you are not alone. We have all at some time been lost in the aisles and deviated from the list of things we just were going to ‘pop in’ for. What drives […] Read more

Farmers need to lead in the food space by focusing on consumer trust and need, collaboration, and authentic representation.

Opinion: We need to open the farm gate wide

Consumers want to see in, and farmers need to know what is happening beyond their operation

Reading Time: 3 minutes The first half of 2020 was amazing for agriculture as Canadians were focused on food quality and security. Consumers were interested in being part of the solution and, at the very least, wanted more information about where their food came from. Local became in vogue and instead of standing in line at the checkout, many […] Read more


Dinner plate with the flag of Canada on it for your international food and drink concepts.

Campaign to focus on food chain

Reading Time: < 1 minute The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production at the website itsgoodcanada.ca. The website has short videos from farmers […] Read more

(Todd Rosenberg photo via KraftFoodsGroup.com)

Kraft Heinz cuts output at three plants, adds mac and cheese shifts

Sao Paulo | Reuters — Kraft Heinz said Friday it has moved to significantly reduce production at three plants providing restaurant supplies amid the COVID-19 coronavirus outbreak, but its CEO noted the company has added shifts at others to meet demand for packaged foods such as macaroni and cheese. Speaking in a video presentation hosted […] Read more


(iStock photo)

Pulse weekly outlook: Increased demand seen, but problems loom

MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more

Consumers don’t understand the practices of crop farmers, but want to know they are sustainable, said Ted Menzies, chair of the committee developing a code of practices for sustainable crops.

Consumers want proof that crop farming is sustainable

Code of practice expected to be released for feedback this summer, says industry veteran Ted Menzies

Reading Time: 2 minutes Crop producers are practising sustainable farming, but consumers want proof — and that’s why a code of practice is needed, says a veteran industry leader. Consumers don’t understand that crop practices in Canada are sustainable, Ted Menzies said at the recent AGM of the Alberta Federation of Agriculture. “Maybe they don’t need to understand that,” […] Read more


Granvita is Grupo Vida’s consumer oats brand, including breakfast cereals, snacks, granola, oatmeal, oat flakes and oat milk. (Granvita.com)

Mexico wants Canadian oats

MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more

New beef website answers consumer questions

New beef website answers consumer questions

Reading Time: < 1 minute Canada Beef has created a new website — raisingcdnbeef.ca — aimed at answering “the most common questions about Canadian beef production.” The website has five sections and each has a series of slides accompanied by a brief text. The various sections contain numerous facts (such as typical weaning weights, days in a feedlot, testing protocols […] Read more


Pork baby back ribs. (Grandriver/Getty Images)

Packers win dismissal of U.S. pork price-fixing suits

Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more

Canadians don’t necessarily need to know about how to raise cattle, but they do need to have trust in beef, says one industry representative.

As the gap widens, farmers urged to reach out to consumers

The ag sector is better at both documenting its stewardship 
and communicating — but more is needed

Reading Time: 6 minutes Ever noticed you don’t hear the phrase ‘rural-urban gap’ as much these days? A decade and a half ago, farmers and ranchers — realizing most Canadians were, at best, a couple of generations removed from farming — were reaching out to urbanites at events such as the Calgary Stampede or through programs such as Ag […] Read more