Reading Time: 3 minutes Producing food isn’t enough these days — you’ve got to be a hero, too. That was one of the messages delivered at the recent Public Trust Summit put on by the Canadian Centre for Food Integrity. The conference, in its second year, attracted a diverse crowd of farmers, food processors, retailers, communications experts, and even […] Read more
Farmers need to be ‘heroes’ to win over consumers
People respond to powerful stories centred around people they can admire, says Monsanto official
Symposium aims to educate educators about ag
Event scheduled for Nov. 24 aims to be annual affair
Reading Time: < 1 minute Ag for Life is hosting a teachers’ symposium in a bid to bridge “the gap between the agriculture sector and classroom curriculum.” “Most families are three to five generations removed from the farm today and that disconnect leads to a misunderstanding about how food is raised,” said Luree Williamson, CEO of the Alberta non-profit, which […] Read more
Annual Drive Away Hunger campaign now underway
Reading Time: < 1 minute Camrose and Lloydminster are two of the stops on Farm Credit Canada’s Drive Away Hunger tractor tour this year. The Drive Away Hunger campaign collects food and cash donations for food banks and hunger programs. Beginning Oct. 10, tractors pulling trailers will visit communities in five provinces to collect donations, which can also be made […] Read more
Innovative tour takes cyclists through the Battle River watershed
More than 70 per cent of the watershed is agricultural but it also has a variety of energy providers
Reading Time: 3 minutes An intrepid group of cyclists recently set out to explore the Battle River watershed on an innovative tour, spending three days travelling to small towns and hidden gems in the area. “The intention of the tour has been looking at all of our different energy options,” said Nathalie Stanley Olson, education and outreach co-ordinator with […] Read more
The U.K. packs a lot of agriculture into a small space
British farmers need to get along with neighbouring communities, cut greenhouse emissions, and fend off cheap foreign competition
Reading Time: 3 minutes It’s an area steeped in history and culture that is also a breadbasket of diverse agriculture. The United Kingdom is home to 214,000 farms, which nearly mirrors Canada’s 205,000 farms, although the average size is 142 hectares (or about half the size of the average Canadian operation). And though the farms may be the same […] Read more
Enterprising young farmers are the hope of a new Africa
The beleaguered continent has the potential to feed the world — if it can rise above the divisions created by its troubled past
Reading Time: 3 minutes The concept of a united Africa feeding the world is often considered. With a massive land base, Africa has an estimated 632 million hectares of arable land of which only 179 million hectares are currently being utilized. More than 40 per cent of these lands are in Nigeria, DR of Congo, and North and South […] Read more
‘Public trust’ conference aims to find ways to win back consumers
The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer
Reading Time: 2 minutes Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more
Where’s the beef? New food guide puts focus on ‘proteins’
Meat is being ‘merged’ with plant-based sources of protein in the revamp of Canada’s Food Guide
Reading Time: 3 minutes Canada’s Food Guide is getting revamped for the first time in 10 years — and there’s lots of speculation, especially on social media, about whether meat is being given a thumbs down. “It’s not as harsh as that, really,” said Joyce Parslow, director of consumer relations with Canada Beef. One of the guiding principles of […] Read more
The world has an eating problem — and farming is the solution
Whether it’s obesity or malnutrition, Canadian farmers have an amazing opportunity to be agents of change
Reading Time: 3 minutes “As a farming community we should be the epitome of health.” That was the closing remark of one of the speakers at the Nuffield Triennial Farming Conference in southern England earlier this summer. The speaker had been talking about obesity and food-related health issues, and how farmers could be a solution to this serious problem. […] Read more
Eating with our eyes — our perception of food isn’t a simple thing
What consumers perceive as tasty and nutritious is proving to be a lot more complicated than we ever thought
Reading Time: 3 minutes There are many food and consumer trends that keep farmers grappling with providing the right product. Buying food is based on many things: health consciousness, price, flavour and taste, smell, and presentation. From packaging to ‘gastrophysics,’ there are some basics to understand about our ever-challenging task of producing and selling food. I listened to a […] Read more
Cyber-Savvy Farmer
