Kim McConnell
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Kim McConnell honoured by 4-H Canada

Reading Time: < 1 minute Alberta’s Kim McConnell has been named an Honorary Member of 4-H Canada. The distinction is bestowed upon individuals whose dedication and passionate contributions have advanced the 4-H movement in Canada. McConnell has been giving back to his community since his days in Hamiota, Manitoba’s 4-H Beef Club, the longest continually active 4-H club in Canada. […] Read more


"People are very interested in knowing where their food comes from and how their food is produced,” says Kim McConnell of The Centre for Food Integrity

‘Public trust’ conference aims to find ways to win back consumers

The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer

Reading Time: 2 minutes Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more

Kim McConnell.

Passion for agriculture earns Kim McConnell the Order of Canada

‘Farm boy’ says earning the country’s highest 
civilian honour is ‘a win for agriculture’

Reading Time: 3 minutes If Kim McConnell had his way, he’d take all of the agricultural industry with him when he receives his Order of Canada at Rideau Hall. It’s an honour for him, but also an honour for all of agriculture. “About a month ago, I got a call and they told me this was going to happen […] Read more


AdFarm founder receives distinguished agrologist award

Reading Time: < 1 minute Kim McConnell has received the 2015 distinguished agrologist award from the Alberta Institute of Agrologists. The founder of AdFarm, one of North America’s largest agricultural communications and marketing firms, has been a champion of agriculture, said David Lloyd, CEO of the institute. “Kim continues to be an industry pioneer where he is relentless at enhancing […] Read more