(Canada Beef Inc. photo)

Mexico halts bid for COOL retaliation

Mexico City | Reuters — Mexico has halted a bid to impose retaliatory trade measures on the U.S. over meat labeling rules after U.S. lawmakers repealed them this week, a Mexican government official said. Mexico had announced earlier this month it would start internal procedures to strip benefits from some U.S. agricultural and industrial imports, […] Read more

(Photo courtesy Canada Beef Inc.)

COOL saga winding down, but not over yet

CNS Canada –– The seven-year saga of U.S. country of origin labelling (COOL) rules and their adverse impact on Canada’s livestock sector may be nearing its final chapter, but the conclusion still needs to be written. After numerous complaints and appeals with the World Trade Organization, the COOL regulations in place since 2008 have been […] Read more


(WTO.org)

WTO booked to hear Canada’s COOL tariff case

The World Trade Organization’s Dispute Settlement Body is set to hear Canada’s request in just under two weeks for revenge against the U.S. over country-of-origin labelling (COOL). Canada on Thursday filed its request for authorization of retaliatory tariffs, to be considered at a DSB meeting on June 17, the federal government said. Barring a repeal […] Read more

beef with grade AAA stamp

Beef branding down in Mexico

Top chefs and the business community attend two-day event

Reading Time: < 1 minute Canada Beef launched its first brand series in Mexico City earlier this month. The agency hosted some of the country’s top chefs, as well as the business community, at the two-day event. “Mexico is an innovative culinary leader in beef and at the forefront of new and interesting flavours,” said Jorge Mendez, Canada Beef’s director […] Read more


Mexico trip generates sales

Reading Time: < 1 minute A market development mission to Mexico, focusing on food ingredients for human and animal consumption, is expected to generate $4 million in sales. Alberta Barley, the Alberta Food Processing Development Centre, and Cigi were among the participants in the recent five-day mission. It included informational and technical seminars on food ingredients and animal feed, and […] Read more

Global durum crops in good shape, for now

Winnipeg | CNS Canada — Since North America and Australia both produced poor-quality durum crops in 2014-15, all eyes are on Mexico, the U.S. desert, Europe and North Africa to come up with some higher-quality product. And so far, most crops in those areas look fairly good, Alan Hegemeier, a merchandiser with CHS Inc., said […] Read more