GFM Network News


Weather forecaster draws heat from ranchers

The Weather Network “is open to learning” about the beef sector’s positive environmental impact following its controversial call for Canadians to eat less beef, says the Canadian Cattlemen’s Association. The CCA met with Weather Network officials after the forecaster posted a video on its website saying cattle “require about 20 times more land and they […] Read more

There is a lot of solid information to show consumers about the beef industry’s environmental footprint, but getting it to them is a challenge.

Beef sector redoubles its efforts to reach out to consumers

The goal is to use solid data and offer to the public in easy-to-digest ‘packages’

A new Beef Cattle Research Council article making the case that beef production uses water efficiently is the latest example of a renewed effort to reach out to consumers. The industry has recognized there is “a gap on the consumer communication side and somebody needed to do something,” said Reynold Bergen, the council’s science director. […] Read more


Canadians don’t necessarily need to know about how to raise cattle, but they do need to have trust in beef, says one industry representative.

As the gap widens, farmers urged to reach out to consumers

The ag sector is better at both documenting its stewardship 
and communicating — but more is needed

Ever noticed you don’t hear the phrase ‘rural-urban gap’ as much these days? A decade and a half ago, farmers and ranchers — realizing most Canadians were, at best, a couple of generations removed from farming — were reaching out to urbanites at events such as the Calgary Stampede or through programs such as Ag […] Read more



It breaks your heart — and sends your stress levels soaring: Irmi and Barry Critcher in a canola field this summer and in the same field earlier this month.

The long wait: Delayed harvest wears you down

The stress isn’t just in the mind — and talking things out will lessen those physiological drivers

Fatigue when working long hours is a serious safety concern on farms — but another kind of exhaustion often sets in when farmers want to be out in the field, but are hampered by poor weather. “Even though we aren’t actually combining and it’s not physically taxing, the fatigue can still be there,” said Hannah […] Read more



Farmers encouraged to make Agriculture Day meme-able

Canada’s farmers are being urged to make closer connections with the country’s non-farming consumers, in both the real world and cyberspace, as Canada’s Agriculture Day nears. Spearheaded by the year-round industry-backed initiative Agriculture More Than Ever, Canada’s Agriculture Day is set this year for Tuesday (Feb. 13). “It’s a time to showcase all of the […] Read more

Get the lowdown on online marketing

Webinar on offer Dec. 6

Deb Foisy of Debs Greenhouse near Morinville will offer her tips on how to use social media to boost sales in a Dec. 6 webinar. Although her greenhouse operation is “a destination garden centre,” Foisy has expanded her online efforts in the past two years and “will share the successes and challenges she’s encountered,” said […] Read more


Misunderstood hand signals are a source of tension on the farm because they are often invented and not shared.

Temper tantrums: There’s way too much drama on some farms

A Facebook post on hand signals prompted an outpouring of comments 
from farm women subjected to angry tirades

This summer, a young female farmer posted the following message on Facebook: My husband is the worst ever at hand signals. Ten yrs. farming together and I still have no freaking clue what he is trying to signal to me. It would help if he actually used conventional signals and not his own secret signal […] Read more

Trevor Scherman and his father created their drop pan to quickly and easily determine how much grain was being lost out of the back of the combine.

Father-son farmers win Ag Innovation awards

One pair found a better way to unplug the combine, the other a quick way to measure harvest losses

The newest agriculture equipment, services, and technologies — not just in North America, but in the world — are set to hit Red Deer in November. One of the highlights of Agri-Trade is the Ag Innovation awards. “It is always difficult to get it down to three winners,” said Rod Bradshaw, an Innisfail-area crop and […] Read more