GFM Network News





Hershey, a bottle-fed calf, has become a regular on the virtual farm tours that Charlotte Wasylik began making last month.

A virtual farm walk spreads joy far and wide

A little project that started as a way for a family farm to communicate with friends and relatives has become a way to showcase agriculture to the world. Charlotte Wasylik of Chatsworth Farm near Vermilion, made a livestream video tour of her family farm on Facebook Live near the end of March. “We were originally […] Read more



Weather forecaster draws heat from ranchers

The Weather Network “is open to learning” about the beef sector’s positive environmental impact following its controversial call for Canadians to eat less beef, says the Canadian Cattlemen’s Association. The CCA met with Weather Network officials after the forecaster posted a video on its website saying cattle “require about 20 times more land and they […] Read more

There is a lot of solid information to show consumers about the beef industry’s environmental footprint, but getting it to them is a challenge.

Beef sector redoubles its efforts to reach out to consumers

The goal is to use solid data and offer to the public in easy-to-digest ‘packages’

A new Beef Cattle Research Council article making the case that beef production uses water efficiently is the latest example of a renewed effort to reach out to consumers. The industry has recognized there is “a gap on the consumer communication side and somebody needed to do something,” said Reynold Bergen, the council’s science director. […] Read more


Canadians don’t necessarily need to know about how to raise cattle, but they do need to have trust in beef, says one industry representative.

As the gap widens, farmers urged to reach out to consumers

The ag sector is better at both documenting its stewardship 
and communicating — but more is needed

Ever noticed you don’t hear the phrase ‘rural-urban gap’ as much these days? A decade and a half ago, farmers and ranchers — realizing most Canadians were, at best, a couple of generations removed from farming — were reaching out to urbanites at events such as the Calgary Stampede or through programs such as Ag […] Read more



It breaks your heart — and sends your stress levels soaring: Irmi and Barry Critcher in a canola field this summer and in the same field earlier this month.

The long wait: Delayed harvest wears you down

The stress isn’t just in the mind — and talking things out will lessen those physiological drivers

Fatigue when working long hours is a serious safety concern on farms — but another kind of exhaustion often sets in when farmers want to be out in the field, but are hampered by poor weather. “Even though we aren’t actually combining and it’s not physically taxing, the fatigue can still be there,” said Hannah […] Read more