Farmers who want to keep supplying the world’s biggest quick-service restaurant chains can expect more scrutiny of their methods going forward. That’s because the chains’ customers appear to be looking for more sustainably-produced food — so companies such as McDonald’s in turn are looking for third-party verification to prove the ingredients they source make the […] Read more
Guenther: McDonald’s sustainability goals to reach beyond beef
Federal funding pledged for crop market development work
Canadian crop commodity groups getting federal AgriMarketing funding plan to put the money to work over five years — not just in salesmanship, but in developing their crops’ story for potential customers. Federal Agriculture Minister Gerry Ritz made two five-year funding announcements during the CropSphere 2015 conference Tuesday and Wednesday in Saskatoon: over $3.3 million […] Read more
Farmers wanted to test sustainability platforms
Reading Time: < 1 minute Updated Jan.9, 2015 – Alberta’s crops industry has developed its own sustainability project: The Alberta Crops Sustainability Initiative. The plan is to encourage farmers to test some of the sustainability platforms created in Canada and overseas to see how they work on Alberta farms. The initiative was developed by Alberta Wheat and Alberta Barley commissions […] Read more
Trust is the key to sustainable beef production
Jerry Wulf says trust, transparency, and finding win-wins were the keys to building one of North America’s largest integrated beef operations
Reading Time: 2 minutes Cattleman Leonard Wulf lived by a simple philosophy before he passed away in 2003: “You can get everything in life you want if you help others get what they want.” That principle still guides his son Jerry as he manages Wulf cattle — one of the largest integrated beef companies in North America. “As we […] Read more
Data from your farm has value and shouldn’t be given away
But under current rules, the end-user of the data is the owner, which means farmers are giving away an increasingly valuable commodity
Reading Time: 3 minutes There are many questions surrounding the use of data for and from farmers. Who owns the data? What is required? How does this benefit me as a farmer? I took to the streets with these questions as part as an ongoing quest to clarify just what it is that farmers may expect and more importantly, […] Read more
Questions and answers on sustainable beef
Reading Time: 2 minutes Just what exactly does “sustainable beef” mean and who is deciding on the definition? The who is the members of the Global Roundtable on Sustainable Beef. There are now several hundred but the key players are companies such as Walmart, JBS, and Cargill, the World Wildlife Fund, and producer groups, including the Canadian Cattlemen’s Association. […] Read more
EXCLUSIVE: Loblaws jumps on board the sustainable beef initiative
Canada’s largest food retailer has joined McDonald’s, the largest beef buyer, in an undertaking that could reshape the cattle sector
Reading Time: 5 minutes Canada’s largest food retailer has pledged to start selling sustainable beef, joining forces with the country’s largest beef buyer in an initiative that could reshape the industry, Alberta Farmer has learned. Loblaws, which has more than 1,000 stores serving 14 million Canadians weekly, already has a sustainable seafood program and is keen to do the […] Read more
New York Colony’s ‘furnished’ poultry housing wins sustainability awards
Furnished housing provides a more natural open environment, with nesting areas, scratch pads, and perches
Reading Time: 2 minutes State-of-the-art “furnished housing” for poultry has won the New York Hutterite Colony the inaugural Canadian Poultry Sustainability Award for both the table egg industry and the overall poultry industry honours. The Lethbridge-area colony was praised for being a progressive and forward-thinking egg farm, with a strong commitment to animal welfare and environmentally responsible farming practices. […] Read more
Dancing with Mother Nature and leaving a legacy of sustainability
Being sustainable means focusing on a triple bottom line — the people, the land and the business
Reading Time: 3 minutes My husband John and I have always been drawn to the land. He is a third-generation rancher here in Canada; I grew up on my parents’ small mixed farm. I am a microbiologist by trade and a rancher by inclination. John and I possess a strong land ethic as well as a keen ecological awareness; […] Read more
U.S. timber industry a cautionary tale for Canadian agriculture
Consumers are beginning to reject agriculture’s social licence to operate, and producers are paying the price
Reading Time: 2 minutes It’s called social licence — and farmers will pay a steep price if they lose it. It happened to American logger Bruce Vincent, who offered his story as a cautionary tale to a rapt audience of beef producers at the recent Alberta Beef Industry Conference. “Our social licence to operate was rejected by the public,” […] Read more
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