Cowboy on Horse During Cattle Roundup

Christmas came early for beef and pork producers

Faced with the prospect of punishing sanctions, Congress includes repeal of COOL law in omnibus bill

Reading Time: 2 minutes Elated.” That was the word the Canadian Cattlemen’s Association used to described the U.S. Senate passage of Congress’s omnibus appropriations bill that would repeal U.S. country-of-origin labelling (COOL) for Canadian beef and pork. “This is fantastic news for Canada’s beef cattle producers,” said CCA president Dave Solverson, who ranches near Camrose. “The CCA initiated this […] Read more

Alberta Beef: Keep up country-of-origin labelling battle

Alberta Beef: Keep up country-of-origin labelling battle

Farm Vote: Rich Smith says next government must maintain the pressure on Washington in long-running dispute

Reading Time: 2 minutes Country-of-origin labelling — a.k.a. COOL — isn’t cool for Alberta’s beef producers. “We’re an exporting industry, and trade issues like country-of-origin labelling are probably our top priority,” said Rich Smith, executive director of Alberta Beef Producers. “In terms of the negative impact of COOL, it continues to have an impact of close to $1 billion […] Read more


Farmers. Do you know your customer? Try this pop quiz

Farmers. Do you know your customer? Try this pop quiz

Alberta exported a record $9.7 billion of agri-food products last year — but where did they go?

Reading Time: 2 minutes Farmers are being urged these days to know their customers, so here’s a pop quiz based on the province’s latest agri-food export stats. 1) The U.S. has long been the No. 1 importer of Alberta agri-food products (raw commodities and processed products). What country is No. 2 and did its purchases go up or down […] Read more

Science lacking in alarmist report on beef safety

Science lacking in alarmist report on beef safety

The numerous misleading statements in a new report are no reason 
for consumers to lose confidence in the safety of Canadian beef

Reading Time: 3 minutes Consumer Reports’ Food Safety and Sustainability Center released its Beef Report last month. A number of questions, concerns and criticisms have been raised by the North American Meat Institute, the International Food Information Council, Business Insider, and others. Rather than answer the specific questions raised, Consumer Reports encouraged people to read the report more closely. […] Read more