Reading Time: 5 minutes You’re in a movie theatre, popcorn in hand, and the lights dim. You’re expecting another car or soft drink commercial but suddenly, there’s a rancher on your screen. You may even know him. It’s Stephen Hughes, and he’s talking about transparency in a McDonald’s commercial about beef sustainability. “I learned how many people go to […] Read more
Alberta ranchers hit the big screen and steal the show
A McDonald’s commercial that ran in movie houses across the country is getting rave reviews
Beef ‘report card’ pegs carcass losses at $110 million annually
Problems such as liver abscesses, overfat cattle, and tag come with a big price tag
Reading Time: 4 minutes The beef industry has got its “report card” and it’s not living up to its potential when it comes to carcass defects. In fact, its marks have slipped, according to the latest National Beef Quality Audit. “When you look at the various defects and what they cost, they add up to $85 a head on […] Read more
Five tips for grazing corn this winter
Corn grazing is becoming more popular across Canada because producers can grow more biomass on less land. If you are planning on grazing corn this winter, here are five tips to help you make the most of the corn grazing season:
Get the lowdown on new livestock drug rules
Reading Time: < 1 minute As of Dec. 1, you will need a prescription to purchase virtually any antibiotic on your farm. How will that affect your operation? A Beef Cattle Research Council webinar on Nov. 14 will explain what the regulations mean when it comes to working with your veterinarian and purchasing medicated feed. If you listen to the[...]
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It’s decision time on beef checkoff
Reading Time: 2 minutes Cattle producers will have three ways to vote on the proposed non-refundable checkoff — by mail, at their local Agriculture Financial Services Corporation office, or one of Alberta Beef Producers’ 27 fall meetings. ABP and the Alberta Cattle Feeders’ Association (ACFA) will be holding a plebiscite from Oct. 19 to Nov. 13 on their joint[...]
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Upcoming cattle sale sessions just for VBP+ cattle
Reading Time: < 1 minute Two upcoming cattle sales will be devoted exclusively to Verified Beef Production Plus cattle. The buying sessions, put on by JGL Livestock, are the first time cattle procurement has been offered exclusively for VBP+ cattle. The animals will be processed at Cargill’s High River plant and are eligible for the Canadian Beef Sustainability Acceleration pilot[...]
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New bid to boost beef research
Reading Time: < 1 minute The Beef Cattle Research Council wants to establish research chairs. “Currently, a shortage of scientific experts and research capacity in some areas of beef, cattle and forage research are hindering the ability to conduct priority research that supports improvements in productivity and demand and responds to emerging issues,” the council says. It is calling for[...]
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Eugene Janzen wins outstanding beef researcher award
Reading Time: < 1 minute Dr. Eugene Janzen is the winner of the 2018 Canadian Beef Industry Award for Outstanding Research and Innovation. The University of Calgary College of Veterinary Medicine professor has contributed to a number of cattle health and welfare issues. These include diseases and pathology of feedlot cattle and cow-calf operations, Johne’s disease, bovine viral diarrhea, lameness,[...]
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Three new Alberta members on Beef Cattle Research Council
Reading Time: < 1 minute The Beef Cattle Research Council has a new chair, and three new members from Alberta. Saskatchewan producer Ryan Beierbach is the new chair of the organization while Albertans Garth Porteous, Graeme Finn, and Fred Lozeman are new members. Albertan Chris Israelson returns on the council while Bryan Thiessen, Melanie Wowk, and Darren Bevans have finished[...]
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Beef research funding welcomed
Reading Time: < 1 minute The Beef Cattle Research Council is praising Ottawa’s decision to put $14 million in the newest edition of a beef science cluster. The federal funding, part of the Canadian Agricultural Partnership (the successor to Growing Forward) will be combined with $7 million from the national beef checkoff. The combined $21 million will be dispersed over[...]
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