Reading Time: 3 minutes It’s time for the beef industry to speak up and explain itself to its detractors and the people who don’t understand it. “I become very frustrated when I see media and activists attacking the global beef industry,” Cameron Bruett, head of corporate affairs and sustainability with JBS USA, said at last month’s Canadian Beef Industry […] Read more
Sustainable beef is ‘an incredible opportunity’
Canada’s beef sector leads the world when it comes to sustainability and needs to tell that story, says Cameron Bruett
Top scientist challenges beef industry to do better
Yes, anti-meat activists distort the facts, says Tim McAllister — but ‘there is science that supports their position’
Reading Time: 4 minutes It’s no secret the beef industry is under attack from environmentalists and activists — or that they frequently distort the truth. “They have an agenda that they are trying to gain information to support — they’re looking for things that have gone awry in the industry, and there have been problems,” renowned Alberta cattle researcher […] Read more
Alberta Beef Producers delegate nominations closing soon
Reading Time: < 1 minute Nominations for the fall election of Alberta Beef Producers (ABP) delegates close on Aug. 31. ABP delegates provide leadership to the organization and are a critical connection to the grassroots producers by hearing and bringing forward their ideas, concerns and issues. Producers who want to become delegates can find nomination forms at albertabeef.org, through your […] Read more
Beef conference coming in August
Canadian Beef Industry Conference comes to Calgary, Aug. 9
Reading Time: < 1 minute The annual forum of the Canadian Beef Cattle Research, Market Development and Promotion Agency will be held Aug. 9 as part of the inaugural Canadian Beef Industry Conference in Calgary. The forum will include reports from agency officials and committee chairs as well as from the Beef Cattle Research Council and Canada Beef. The research […] Read more
Want to tell your Canadian beef story?
Reading Time: < 1 minute Canada Beef is looking for beef producers to join our network of tour stops for guests visiting the Canadian Beef Centre of Excellence. The centre has an increasing number of domestic and international visitors who are involved in the beef industry. As part of its outreach, the centre offers visitors a chance to experience the […] Read more
Apply now for Cattlemen’s Young Leaders program
Applications must be received by March 31
Reading Time: < 1 minute The Cattlemen’s Young Leaders program is now accepting applications for its next mentorship program. Young producers between the ages of 18 and 35 years have a chance to participate in provincial, national and international high-level discussions that define the direction and future of the Canadian cattle and beef industry. The program gives participants a chance […] Read more
Legacy Fund did its job to support cattle industry
Reading Time: < 1 minute An independent review of the Legacy Fund has found it was well managed, says Travis Toews, chair of the Canadian Cattlemen Market Development Council. The council was set up to administer the $80-million fund created by Ottawa and the province in 2005 to support the industry in the wake of BSE. The independent review found it […] Read more
Temple Grandin says producers ‘pushing biology too hard’
High-profile animal welfare expert says producers must address livestock issues or society will dictate solutions
Reading Time: 4 minutes Farmers, you have issues — downer dairy cows, structurally unsound cattle, and osteoporosis so bad in laying hens that huge numbers of them suffer broken bones. That’s the latest message from world-renowned animal scientist Temple Grandin, and it comes with a stark warning: Producers need to address these issues before society steps in and dictates change. […] Read more
Clinging to old ways doesn’t work in a rapidly changing world
The beef industry needs to supply what consumers want, support innovation, and encourage new entrants
Reading Time: 3 minutes I’ve long said that the money in the beef industry comes from providing value as the customer defines it. That statement has several sides, of course. It means we value add, which is true. But it also came into play as consumers demanded beef labelled hormone and antibiotic free, local, grass fed, fresh or organic. […] Read more
Oil price plunge will affect Alberta agriculture and the beef sector
The loonie has followed oil prices down and this will impact everything from feeder prices to packing plant utilization
Reading Time: 3 minutes The price of crude oil has fallen a long way since hitting $110 in July 2013 — and the debate on how long this drop will last, and what it will do to the economy, will continue for some time to come. The plunge in oil prices will create winners and losers — the question […] Read more
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