Reading Time: 2 minutes Alberta Beef Producers announced its withdrawal from the Canadian Cattle Association, effective July 1, 2026.
Alberta Beef Producers announces withdrawal from Canadian Cattle Association
ABP to conclude its membership with CCA, effective July 1, 2026
Feds announce $6 million beef marketing boost
Canada Beef and the Canadian Cattle Association (CCA) are receiving up to $5,865,110 and $453,364 respectively for marketing activities such as advertising, trade missions, technical training and educational seminars.
Canada Beef awarded $3.6 million
Reading Time: < 1 minute Canada Beef is receiving up to $3.6 million in federal funding for marketing efforts. The money will be used “to ensure the beef industry has the necessary resources to seize new export opportunities, to remain competitive and continue to be a sustainable driver of economic growth,” said a release from Agriculture and Agri-Food Canada. Some […] Read more
Just scan the code and chow down
Reading Time: < 1 minute Canada Beef is calling new scannable codes on beef packages “its most ambitious initiative to date.” When scanned with a smartphone, the codes (either the UPC code or a QR code) brings up a “digital profile” that offers recommended cooking methods, recipes and cooking videos, and nutritional/food safety/storage info. The goal is threefold, says the […] Read more
Beef sector aims for new 2030 targets
Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade
The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more
Beef demand soars as consumers ‘aggressively’ stock up
Surge in sales accompanied by a jump in people looking online for recipes
Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more
Canada Beef launches two new promotions
Reading Time: < 1 minute Canada Beef has launched two consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourish- ing and sustainable Canadian food classic. The two campaigns — called The One & Only Beef, and My Canadian Beef Story — aim to dispel some of […] Read more
It’s decision time on beef checkoff
Reading Time: 2 minutes Cattle producers will have three ways to vote on the proposed non-refundable checkoff — by mail, at their local Agriculture Financial Services Corporation office, or one of Alberta Beef Producers’ 27 fall meetings. ABP and the Alberta Cattle Feeders’ Association (ACFA) will be holding a plebiscite from Oct. 19 to Nov. 13 on their joint […] Read more
Beef checkoff going up April 1
Reading Time: < 1 minute The national beef checkoff will increase to $2.50 per head (from $1) effective April 1. The increase levy will be used to support research, market development and promotion. This increase was supported by provincial beef producers in every zone at the Alberta Beef Producers 2015 fall meetings. The increase to the national checkoff, along with […] Read more
Look for beef producers at big-city events this year
Alberta Beef has already signed deals with the Eskimos and the Stampeders
Reading Time: 3 minutes Get ready, beef producers, you’ll soon see yourself on a Jumbotron near you. Alberta Beef Producers unveiled a new marketing campaign and new marketing and education manager Brad Dubeau at its semi-annual meeting. “The problem for marketing to solve is how to ensure consumer and producer confidence for beef production in Alberta to 2020 and […] Read more
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